Synchrony is a leading financial ecosystem that connects partners and customers through technology and products. The Secured Installment Product Manager will own the product roadmap and drive product development to meet customer and business objectives while collaborating with cross-functional teams.
Responsibilities:
- Manage, develop, and drive Synchrony’s Secured Installment product; provide visionary leadership and strategic direction for the Secured Installment loan portfolio to meet business growth, profitability, and customer needs
- Own the entire product development lifecycle, from initial ideation, market research and cost/benefit analysis through business requirements gathering, wing-to-wing experience, build and testing
- Translate customer insights, competitive landscape, and market trends into innovative product features and enhancements that improve customer acquisition, engagement, and retention
- Define clear product requirements and user stories, collaborating closely with technology and design teams to ensure timely and high-quality delivery
- Engage with our agile product development processes, working with product technology, user experience designers, engineers, and data scientists to continuously refine the product based on user feedback and data analytics
- Drive cross-functional collaboration and alignment to ensure features are prioritized effectively against other initiates
- Partner with risk and underwriting teams to embed innovative credit decisioning models and fraud detection technologies within the product framework
- Collaborate with marketing and sales teams to design go-to-market plans that effectively communicate product benefits and value propositions
- Liaise closely with Business Development to ensure consumer products are accurately represented in RFP responses, develop compelling business cases aligned with optimal product strategies, and provide guidance to new business implementation teams to ensure successful build and launch of products for new portfolios
- Manage and optimize product performance via KPIs and analytics, making data-driven decisions to enhance product profitability and customer satisfaction
- Proactively engage with Compliance and Legal to ensure adherence with all external and internal compliance and regulatory requirements
- Lead cross-functional teams, in a matrixed environment, through project plans that include major milestones, critical risk indicators, measures of success and contingencies
- Stay abreast of industry developments, competitive landscape, and emerging technologies impacting secured installment lending
- Act as a key liaison with executive leadership and external partners on product performance, strategy, and competitive positioning
- Perform special assignments & other duties as required
Requirements:
- Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing or product experience in the credit card or financial services industries
- Minimum of 6 years marketing or product expertise that includes a proven track record of launching new products or applications with demonstrated business impact
- Ability to influence and coordinate multi-functional teams
- Effective verbal and written communication skills across functions and multiple levels of leadership
- Ability and flexibility to travel for business as required
- Credit card, consumer finance or financial services industry experience
- Experience within Secured Installment Loan industry; understanding of dealer dynamic in the Outdoor and Powersports Industries
- Demonstrated ability to manage complex initiatives and projects in a matrixed environment
- Outstanding communications, relationship building, influencing and collaboration skills
- Strategic thinking with ability to develop and implement actionable plans to drive business results
- 5+ years marketing or product innovation/management experience
- 5+ years managing people and teams
- Strong background working with clients, reporting on performance and delivering results
- Demonstrated project management skills
- Advanced problem-solving skills with the ability to develop innovative solutions in a fast-changing environment
- P&L experience with solid understanding of business financials
- Current on financial services, payments industry trends, competitors, emerging technologies and companies
- Strong technical knowledge (financial services)
- Product commercialization experience, marketing and communications expertise