Principal Product Marketing Manager

Prove is a company focused on modernizing consumer engagement through phone-centric identity solutions. They are seeking a Principal Product Marketing Manager to lead product marketing for their Grow solutions portfolio, manage competitive intelligence, and enhance go-to-market execution.

Responsibilities:

• Own end-to-end product marketing for Prove’s Grow solutions portfolio, including ProveX and future solutions as they move from early exploration to product/market fit and scale
• Define positioning, messaging frameworks, value propositions, and personas for Grow solutions
• Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives
• Lead go-to-market planning and execution for Grow solution launches, pilots, and feature releases
• Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
• Act as the internal subject matter expert for Grow solutions across Sales, Marketing, and Revenue teams
• Maintain a strong understanding of Prove’s competitive landscape across identity, fraud, and growth-related use cases
• Clearly articulate Prove’s differentiators, why we win, and where we compete best
• Create and maintain lightweight, field-ready competitive materials, including battlecards, positioning snapshots, and objection-handling guidance
• Partner with Sales and Revenue Enablement to ensure competitive insights are practical, current, and easy to apply in customer conversations
• Surface competitive and market insights to inform messaging, positioning, and go-to-market strategy
• Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables
• Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency
• Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment
• Support verticalized product marketing intelligence in close partnership with Prove’s Vertical team
• Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries
• Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points
• Support demand generation and field marketing campaigns with verticalized content and insights
• Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling
• Partner with Product, Verticals, Sales, Partnerships, Demand Generation, and Brand to deliver cohesive go-to-market execution
• Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org
• Support broader product marketing initiatives and launches as needed across Prove’s portfolio

Requirements:

• 6+ years of product marketing experience in B2B technology (fintech, identity, fraud, payments, or security strongly preferred)
• Experience owning product marketing for a solution portfolio or multiple related products
• Proven ability to operate in both early-stage (discovery, PMF) and scaling environments
• Strong go-to-market execution skills, including launches, enablement, and asset development
• Experience building competitive intelligence and sales enablement materials
• Excellent storytelling, writing, and presentation skills
• Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment
• Bachelor's degree required
• Experience developing verticalized messaging or industry-specific GTM strategies a strong plus
• MBA or equivalent experience a plus