Senior Marketing Manager

Re:Build Manufacturing is a growing family of industrial and engineering businesses focused on revitalizing US manufacturing. The Senior Marketing Manager will drive go-to-market initiatives for the company's capabilities in industrial systems, automation, machine design/build, and battery technology, while collaborating with various teams to enhance client acquisition and relationships.

Responsibilities:

• Lead the generation and flow of high-quality MQL’s into the sales funnel for the assigned businesses
• Conduct targeted market and competitive research to identify trends, customer needs, and competitive positioning opportunities that inform strategic decisions
• Develop, drive, and execute on targeted campaigns to improve and sustain pipeline health in collaboration with the demand generation team
• Develop, drive, and implement the marketing strategy for the capabilities in our industrial systems, automation, machine design/build, and battery technology
• Own, plan, manage, and optimize spend for the annual demand generation budget to generate funnel growth and pipeline velocity
• Develop, implement, and use creative and differentiated ideas to drive high-quality leads into the funnel and position Re:Build in the marketplace as a technical industry leader
• Develop, drive, author, and compile technical content, including: Case studies, Speaking engagements, Webinars, Print and digital sales/marketing
• Support overall company marketing goals and go-to-market strategy
• Support and influence the tradeshow calendar by targeting relevant events for our product innovation and engineering services businesses
• Identify, develop, and execute strategy for non-traditional market segments
• Track and report on the efficacy of marketing programs and initiatives and recommend adjustments to strategy

Requirements:

• Bachelor's degree or equivalent experience in engineering, marketing, or a related field
• Minimum of 8 years of professional experience in a marketing position in an industrial systems, engineering, automation, or manufacturing company; experience in engineering-based role prior to working in marketing would be ideal
• Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG, activation, and retention
• Strong background of driving demand-generation programs that deliver measurable business results, including pipeline and revenue
• Proven experience developing and accomplishing unified campaigns across multiple channels, including email, webinars, paid media, events, and social media
• Proficient with Microsoft Office 365 Suite
• Competent with the Adobe Creative Cloud Suite of products (Photoshop, InDesign, and Illustrator)
• Familiarity or experience with HubSpot
• Extreme attention to detail and exceptional organizational skills
• Self-motivated with the ability to work independently
• Comfortable with multitasking in a high-pressure and deadline-driven environment
• Excellent written and verbal communication skills
• Curious, fast-learning, and resourceful
• Applied understanding of basic marketing principles
• Creative problem-solving skills
• Ability to work well with a remote team
• Ability to prioritize tasks and meet deadlines in a fast-paced environment
• Comfortable with using metrics to strive for continuous improvement and demonstrating the value of marketing initiatives