Product Marketing Manager, Partnerships

Hightouch is a modern AI platform for marketing and growth teams, focusing on transforming marketing workflows. The Product Marketing Manager, Partnerships will cultivate relationships with key partners, develop marketing campaigns, and create content to drive business growth through partnerships.

Responsibilities:

• Cultivate and maintain strong relationships with key partners, understanding their business objectives and aligning marketing efforts to drive mutual success
• Help create and define differentiating positioning for our products and solutions, tailored for each partner
• Plan and execute strategic joint marketing campaigns, sales plays, and co-branded initiatives with partners to raise brand awareness and generate revenue
• Develop compelling marketing content with and for partners, including blogs, conference presentations, webinars, and other collateral that demonstrate the value of our joint solutions
• Develop training, resources, and sales plays to enable the partner's sales teams to effectively promote and sell our products and services

Requirements:

• 3-5 years of experience in product marketing, preferably in B2B SaaS
• Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution
• Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
• Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
• Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Experience improving strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms
• Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats
• Familiarity with customer data platforms, MarTech & lifecycle marketing, AdTech & first-party data in advertising, and/or data warehouses