US Cultural Marketing Manager, Devices and Services

HH Global offers a suite of products used daily by billions of consumers, and they are seeking a Cultural Marketing Manager to establish a strong brand reputation. The role involves managing marketing partnerships, executing campaigns, and collaborating with various teams to enhance brand recognition and support product launches.

Responsibilities:

• Manage and execute marketing partnerships
• Lead campaigns, music talent, and other brand partnerships
• Develop strategies, oversee creative output, and ensure all elements (media, social, influencers, in-person events) work together for the best results
• Deliver impactful campaigns
• Create immersive content and experiences that connect with fans and generate a positive return on investment (ROI) for the business
• Collaborate with creative teams
• Work with internal and external partners to produce creative materials that align with our brand's voice and identity
• Strategize and implement media plans
• Partner with our teams, agencies, and external partners to develop and execute effective media plans for partnership campaigns
• Drive innovation
• Take the lead in developing new and creative marketing ideas, always considering how they will benefit the business
• Lead relationships with internal and external partners, guiding them from creative ideation to flawless execution and post-campaign analysis
• Prepare and present strategic plans, creative concepts, and campaign results to executive stakeholders to gain alignment and report on progress

Requirements:

• Bachelor's degree or equivalent experience
• 10 years of experience in marketing for a consumer product and/or creative agencies working with global clients
• Organized campaign manager and strong collaborator and communicator with extreme attention to detail
• Data-driven mindset with experience in campaign measurement, including brand lift studies, ROI analysis, and budget management
• Track record with a proven ability to influence partners and manage executive stakeholders to align around creative and programs
• Familiarity with sports & entertainment marketing practices and a passion for culture, and trends in tech
• Experience in consumer technology in multinational companies or creative agencies with a significant focus on cultural partnerships, and content strategy and implementation, or branded content activations
• Experience with hands-on development of integrated creative campaigns, such as reviewing creative, directing internal and agency partners, and executing consumer marketing tactics
• Demonstrated problem solving and analytical skills with a structured thinking
• Demonstrated ability to think strategically and execute tactically
• Can work in a deadline driven, rapidly changing industry, tolerate ambiguity, and demonstrate proactive problem-solving leadership
• Adaptable and comfortable in a dynamic environment, with the capability to maintain a sense of zen and positivity when directives are shifting, as well as share that calm with all around you
• You are a true team player and your first priority is the client's satisfaction
• Contains a love of efficiency, the desire to produce a high-quality deliverable, and an ability to execute against multiple projects in a technical work environment with often uncertain circumstances
• Ability to maintain strict confidentiality
• Proven ability to proactively establish rapport, credibility and influence, and drive results throughout a highly matrixed organization