Marketing Operations Manager

Atlan is a leading company focused on transforming data chaos into clarity through its active metadata platform. They are seeking a Marketing Operations Manager to manage marketing technology, streamline operations, and drive analytics to ensure effective marketing strategies that translate to growth.

Responsibilities:

• Own and optimize our marketing technology stack (HubSpot, Salesforce, Demandbase, and related tools) to ensure seamless integration and accurate data flow
• Partner with GTM Systems and RevOps to improve workflows between marketing and sales
• Build and maintain dashboards that track pipeline generation, campaign ROI, and funnel health
• Analyze campaign performance and share actionable insights to guide investment and strategy
• Partner with the broader GTM team to design, operationalize, and scale Atlan’s Account-Based Experience (ABX) motion, driving alignment across Marketing, Sales, and Customer Success
• Leverage fit, intent, and engagement data to identify target accounts and orchestrate personalized, multi-channel campaigns
• Enable measurement of ABX performance across the funnel, connecting marketing activity to pipeline and revenue outcomes
• Streamline lead scoring, routing, and nurturing to maximize conversion and sales handoff efficiency
• Develop scalable campaign processes, documentation, and SLAs that create consistency across the team
• Support execution across email marketing, webinars, paid media, and ABM/ABX initiatives
• Coordinate tracking, tagging, and reporting to ensure end-to-end visibility and attribution accuracy
• Partner with Marketing, Sales, Finance, and RevOps to align measurement frameworks and ensure data integrity
• Act as the connective tissue between creative campaign execution and business outcomes

Requirements:

• 5+ years of hands-on experience in Marketing Operations, ideally in Enterprise B2B SaaS
• Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus
• Experience designing and supporting ABM or ABX programs that bridge marketing and sales
• Strong analytical and data visualization skills (Google Sheets, Excel, or BI tools)
• Solid understanding of lead management, attribution, and marketing funnel metrics
• Familiarity with intent data platforms (e.g., Demandbase) and multi-touch attribution models
• Proven ability to design and scale processes across global marketing teams
• Excellent communicator who can translate data into business narratives
• Self-starter who thrives in fast-paced, collaborative, and remote environments