Marketing Manager, Market Strategy - Small Business

H&R Block is a leader in tax preparation and financial services, and they are seeking a Marketing Manager to support go-to-market initiatives for their Small Business segment. The role involves coordinating marketing campaigns, managing timelines, and collaborating with cross-functional teams to drive client growth and ensure cohesive messaging across channels.

Responsibilities:

• Support the development of go-to-market strategies and plans for the small business segment by providing market insights, customer learnings, and executional recommendations
• Own the day-to-day execution and coordination of small business marketing campaigns ensuring cohesive messaging and integration across all marketing channels and deliverables
• Partner with creative, media, content, and email teams to help translate messaging and value propositions into effective campaign assets and experiences
• Manage campaign timelines, deliverables, approvals, and stakeholder communication to ensure launches stay on track and aligned to business priorities
• Support the execution of launches for new or enhanced small business services, coordinating crossfunctionally and helping ensure messaging, assets, and channels are ready
• Monitor campaign performance and reporting, helping to track results, flag issues, and identify optimization opportunities in partnership with analytics and channel teams
• Assist with ongoing testing and optimization efforts, incorporating performance learnings into future campaign recommendations
• Build strong working relationships across marketing, business, and analytics partners to ensure smooth execution and shared understanding of goals and priorities

Requirements:

• Bachelor's degree marketing, business, or related field
• 5+ years of experience in marketing, campaign management, or a related role
• Experience supporting go-to-market initiatives, integrated campaigns, or lifecycle marketing efforts
• Exposure to working with cross functional partners such as creative, media, analytics, and agency teams
• Strong organizational skills with the ability to manage multiple workstreams, deadlines, and stakeholders at once
• Comfortable operating in a fast paced, matrixed environment where priorities can shift
• Analytical mindset with the ability to interpret performance data and translate insights into action
• Clear and professional communicator who can synthesize information and keep partners aligned
• Detail oriented executor who balances precision with speed
• Curious, proactive, and eager to learn - open to coaching and growing into increased strategic responsibility over time
• Passion for helping small business owners succeed