Marketing Support Manager

Innovatix Technology Partners is a company focused on digital strategy and eCommerce solutions. They are seeking a Marketing Support Manager who will collaborate with various teams to enhance digital sales channels, manage customer experiences, and drive business growth through innovative strategies.

Responsibilities:

• Understand B2B digital strategy and CMS management to identify dependencies and business needs that drive roadmaps and prioritization
• Collaborate closely with Go-To-Market (GTM) peers on optimization projects and gather detailed requirements to ensure alignment
• Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases
• Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts
• Consult with Business Analysts to align macro-level digital strategies with broader Enterprise initiatives
• Digital Strategy and eCommerce Coordination: Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms. Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships. Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer engagement, while supporting overall business growth
• Customer Journey and Experience Management: Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer AT&T products and features at the right times. Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives
• Technology and Innovation: Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning. Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward. Focus on key trends and growth drivers such as personalization and scalable AI use cases. Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies

Requirements:

• Candidate needs to have at least 5 years of digital experience on Business strategy
• eCommerce sales experience
• Analytics and storytelling experience
• Excellent communication, presentation and data visualization skills, executive readouts
• Prior experience in SEO/eComm
• Firm understanding of content strategy and design principles
• Strong ability to plan and work through complex challenges with a team of creative problem-solvers
• Prior experience with e-commerce and account management carts and flows for wireless products and/or entertainment content is a BIG plus
• Agency work
• A diverse body of work that demonstrates your ability to work on a variety of different kinds of projects
• Experience with Workfront project management software and Adobe content management systems