Marketing & Branding Manager

Cynet Locums is an award-winning organization delivering world-class healthcare workforce solutions. The Marketing and Branding Manager will report to the Chief Growth Officer and will be responsible for crafting and executing branding strategies, managing marketing campaigns, and ensuring alignment with the company’s mission and vision.

Responsibilities:

• Promote our career site by running campaigns and driving traffic to our career site
• Set up and Manage Interactive Bots on our website and integrate it with ATS for fetching real-time information capture
• Setup Capture Automation when visitors come on our site to ensure we capture their information, get them signed up for talking to a recruiter or sign up to get job alerts or other means and automate by sending them an email and SMS and automatically connecting them to a recruiter or a live agent
• Setup a process for getting reviews on Google, Glassdoor, BluePipes, TravelNurseCentral, and other Travel Nurse Review sites
• Marketing/Automation: Setup Drip marketing campaigns for sourcers and recruiters and recommend and implement the software for running such campaigns
• Improve Social Media Branding on all channels to promote branding and engagement on all channels, FB, Instagram, LI, and X, and how can it benefit us
• Setup a process for getting surveys for employee satisfaction post onboarding in an automated way and use the data in a meaningful way to improve our processes
• Execute and manage referral program automation on behalf of recruiters
• Capture all relevant data points and metrics to make data-driven decisions

Requirements:

• Bachelor's degree or equivalency in work experience or education
• Experience in the Healthcare Staffing industry
• Enthusiastic, goal-oriented, organized, dedicated, focused, and driven individual
• Self-driven and enthusiastic while demonstrating a professional demeanor and possessing strong interpersonal skills
• Adaptability to demanding business environments with changing business priorities and ability to perform outstanding work under compressed time pressures
• Great attitude, passion, and drive to be successful
• High-energy and competitive nature seeks results and personal accountability and is not afraid to roll up the sleeves and get the work done
• Data-driven and analytical approach to problem-solving
• Expert in using technology to improve processes and maximize returns on investment and efforts