Sr. Director, Growth Marketing

Talkdesk is pioneering a new era of Customer Experience Automation (CXA), redefining how the world’s most admired brands interact with their customers through AI. The Senior Director of Growth Marketing will build and run the account-based marketing engine that powers the enterprise go-to-market strategy, owning ABM, global campaigns, and digital marketing to establish CXA as a recognized category and drive enterprise pipeline.

Responsibilities:

• Design and operationalize a tiered ABM program - from high-touch 1:1 engagement for strategic accounts to scalable 1:many programs - positioning Talkdesk’s CXA platform as the category-defining solution for enterprise buyers
• Partner directly with enterprise sales reps on joint account planning, delivering account intelligence, intent-driven insights, and coordinated multi-channel engagement that demonstrates the business value of Customer Experience Automation
• Develop marketing programs that support the full customer lifecycle, including post-sale expansion and cross-sell as accounts realize the impact of AI-driven automation on their customer operations
• Build the frameworks and methodology to continuously grow the target account list based on data-driven ideal customer profile refinement and CXA adoption signals
• Reorient the campaigns function toward enterprise-grade, full-funnel campaigns that advance the CXA category narrative and drive qualified enterprise pipeline
• Lead campaign strategy and execution across three motions: account-centric campaigns for named accounts, use-case campaigns showcasing AI-driven business outcomes for scalable demand creation, and CXA category awareness campaigns in partnership with brand
• Own global campaign planning, performance management, and optimization across all regions, ensuring every campaign reinforces Talkdesk’s position as the CXA category leader
• Own paid media and the digital agency relationship, ensuring digital channels amplify the CXA category story and drive enterprise account engagement
• Shift digital strategy toward precision enterprise targeting, including ABM-targeted display, LinkedIn, and programmatic, while maintaining pipeline efficiency
• Implement personalized digital experiences for target accounts that showcase AI-driven business outcomes and CXA use cases relevant to each account’s industry and priorities
• Serve as the primary Growth Marketing stakeholder for the Marketing Operations team, ensuring the tech stack and data infrastructure are optimized for enterprise ABM workflows
• Establish attribution and reporting frameworks that connect marketing activity to pipeline, revenue, and account engagement metrics
• Champion adoption of AI-assisted tools and automation to increase team velocity and content personalization at scale
• Work closely with Enterprise Sales: Joint account planning, shared pipeline goals, and a regular operating cadence with named account reps and sales leadership
• Coordinate with Regional Marketing on enterprise field events and ensuring ABM programs complement regional go-to-market efforts
• Co-develop CXA category marketing programs with Brand & Communications that establish Customer Experience Automation as a recognized market category and convert awareness into enterprise demand
• Align with Product Marketing on CXA use-case positioning, AI-driven outcome messaging, competitive intelligence, and sales enablement content

Requirements:

• 10+ years of B2B marketing experience with at least 3–4 years leading teams at the Director or Senior Director level
• Demonstrated experience helping a marketing organization move upmarket—shifting from mid-market or SMB motions to enterprise go-to-market strategies
• Hands-on ABM expertise, including designing and scaling tiered programs (1:1, 1:few, 1:many) that directly contributed to enterprise pipeline and revenue
• Experience with land-and-expand sales models and marketing's role in supporting post-sale expansion
• Track record of managing teams while leveraging agencies and consultants for execution velocity
• Strong proficiency with ABM platforms, marketing automation, and intent data tools
• Analytical mindset with experience building attribution models and pipeline reporting frameworks
• Proven ability to build trust and operate in a shared-accountability model with sales leadership
• Experience in AI-driven enterprise software, customer experience technology, or automation platforms
• Background in a category-creation environment where the company was defining and evangelizing a new market, not just competing in an established one
• Experience at a high-growth or late-stage SaaS company navigating the transition to enterprise
• Familiarity with AI-powered marketing tools for content personalization and campaign optimization