VP, Product Marketing

6sense is on a mission to revolutionize how B2B organizations create revenue through its innovative Revenue AI platform. The Vice President of Product Marketing will lead the strategic vision for product positioning and messaging, ensuring that the strengths of the 6sense brand are effectively communicated across various stakeholders.

Responsibilities:

• Lead end-to-end ownership of product marketing, setting the strategic vision and defining how the team drives platform and solution positioning, messaging clarity, and market momentum
• Develop thought leadership and category-defining narratives that advance 6sense’s role at the center of the RevTech/Revenue AI category
• Own and evolve platform positioning, core messaging, and differentiated value propositions based on customer insights, competitive intelligence, and market trends
• Craft tailored narratives that communicate compelling value to Marketing, Sales, Customer Success, and Revenue Operations personas
• Define and run the product launch strategy, ensuring readiness, alignment, and successful adoption
• Oversee development of compelling buyer-facing content, including messaging frameworks, solution guides, demos, videos, and interactive content
• Define organizational strategy, hiring plans, goals, KPIs, and budget for the product marketing team
• Lead a team and foster a culture of innovation, collaboration, and customer-centricity

Requirements:

• 15+ years of product marketing leadership experience in high-growth B2B SaaS
• Proven success leading and scaling large (20+) product marketing teams
• Demonstrated ability to build differentiated positioning, messaging, and thought leadership programs
• Strong cross-functional collaboration skills and executive-level communication presence
• High-energy, adaptable leader with a passion for innovation, customer-centricity, and delivering superior experiences
• RevTech/MarTech experience preferred