Marketing Operations Manager

Andela is a global talent marketplace connecting customers with top remote technical talent, and they are seeking a seasoned Marketing Operations Manager. This role is responsible for translating growth strategy into scalable execution across marketing automation, lifecycle programs, and the marketing-to-sales handoff.

Responsibilities:

• Own end-to-end deployment of marketing campaigns in Marketo, including email builds, nurtures, triggers, and operational QA
• Ensure consistent use of templates, tokens, and best practices to support scale, personalization, deliverability, and testing readiness
• Partner with Marketing, Sales, and RevOps teams to operationalize experiments, segmentation strategies, and multi-touch programs across the funnel
• Design, implement, and continuously optimize the marketing-to-sales handoff, including lead scoring, lifecycle stages, routing logic, and SLAs
• Collaborate with Sales and RevOps to ensure clean handoffs into Salesforce and downstream tools like Outreach
• Monitor funnel health, identify leakage points, and recommend process, automation, or testing improvements
• Own data quality within the marketing automation platform, including field governance, normalization, enrichment workflows, and experimentation flags
• Partner with RevOps to align on object models, lifecycle definitions, attribution logic, and reporting requirements
• Ensure accurate syncing and data flow across Marketo, Salesforce, Webflow, Gong, and Outreach
• Enable reliable reporting on campaign performance, funnel conversion, lifecycle velocity, and experiment outcomes
• Operationalize testing frameworks including A/B testing, multivariate testing, incrementality, and holdout/control cohorts across campaigns, lifecycle programs, and handoff logic
• Set up clean test designs, audience splits, controls, and measurement plans in partnership with Growth and RevOps
• Proactively surface insights and recommendations to improve efficiency, conversion rates, pipeline velocity, and downstream revenue impact

Requirements:

• 8–10 years of experience in Marketing Operations, Revenue Operations, or Marketing Automation roles in B2B environments
• Deep hands-on expertise with Marketo and Salesforce (certifications a plus)
• Demonstrated experience supporting experimentation frameworks (A/B testing, multivariate testing, holdout/control groups) within marketing automation and lifecycle programs
• Strong working knowledge of Webflow, Clay, Clearbit, Outreach, and Gong, and how they integrate into a modern revenue stack
• Proven experience owning marketing-to-sales handoff, lead management, lifecycle operations, and testing-enabled optimization
• Strong analytical and systems-thinking mindset with high attention to detail
• Experience supporting growth or demand generation teams with structured experimentation and optimization mandates
• Comfort working in fast-moving, remote-first, cross-functional environments
• Clear communicator who can translate business goals into scalable systems and measurable experiments, and partner effectively with both technical and non-technical stakeholders