Cella is a leader in the health services space, dedicated to delivering enhanced, human-centric care. They are seeking a Manager of Marketing Strategy to define and drive marketing strategies that boost the adoption of health services across digital and physical retail channels.
Responsibilities:
- Define and drive growth strategies for health services across multiple lines of business, leveraging digital and physical retail properties to maximize consumer engagement
- Support the day-to-day management of end-to-end marketing deliverables, including creative briefing, journey mapping, segmentation, and testing strategies
- Leverage marketing technology and data analysis tools to forecast performance, create dashboard reporting, and synthesize large data sets into actionable optimizations
- Actively develop trusted relationships with internal stakeholders across Media, Enterprise Digital, Creative, Legal, and Analytics to influence business outcomes in a matrixed environment
- Identify and pitch innovative ideas to drive customer value through new channels, partnerships, or activations that align with enterprise growth goals
- Manage multiple complex projects simultaneously under tight timelines, ensuring all campaigns are legally compliant and align with brand standards
Requirements:
- 4+ years of marketing experience with a strong foundation in business, retail, or healthcare sectors
- 4+ years of retail marketing or digital marketing/strategy experience
- 1+ years of experience leading cross-functional teams or complex programs
- Technical Proficiency: Demonstrated knowledge of digital marketing tools, marketing technology (MarTech), and data analysis tools for dashboard reporting
- Education: Bachelor's degree or equivalent (High School Diploma + 4 years of relevant experience)
- Technical Plus: Hands-on experience with Adobe Analytics (specifically parsing data from dashboards)
- Industry Expertise: Prior experience as a Health Care Marketing Manager is highly desirable
- Soft Skills: Proven ability to work under pressure, act as a self-starter, and provide thought leadership through excellent presentation and communication skills