Influencer Marketing Manager (remote USA)

Vacation® is an award-winning sunscreen company from Miami, focused on making sunscreen fun and innovative. They are seeking an Influencer Marketing Manager to oversee their Influencer Marketing program, drive creative excellence, and build strong relationships with creators to enhance brand engagement.

Responsibilities:

• Define the overall influencer marketing strategy and build best practices and excellent process across partner identification, campaign execution, and reporting
• Collaborate with internal teams to seamlessly implement a fully integrated strategy
• Lead contracting and deal creation
• Manage agency relationships
• Allocate budgets effectively to support key brand moments and ensure impact to business objectives
• Lead identification and management of Influencer relations
• Partner with the Community manager to ensure integrated thinking and execution across product gifting, celebrity partnerships and brand events
• Manage 1:1 relationships with key influencers who can work with the brand on a consistent basis to deliver excellent results
• Monitor campaign creative performance and identify winning creative patterns
• Use learnings from A/B testing, platform insights, and analytics to inform future Influencer briefs and relationships
• Build and share Influencer performance reports with insights that help improve future campaigns
• Develop and maintain creative testing frameworks that balance brand storytelling with performance efficiency
• Lead the cultural strategy process — uncovering audience insights on social platforms to writing sharp, inspiring briefs, and creative hooks to engage social community
• Analyze platform trends and behaviors, consumer research, platform data, and performance metrics to identify creative opportunities that drive engagement and conversion
• Observe hooks and other storytelling approaches to inform creative executions
• Translate insights into simple, actionable creative direction
• Develop clear hypotheses for creative testing and evolve creative frameworks based on learnings
• Stay attuned to cultural and social trends to ensure Vacation®’s storytelling remains fresh, relevant, and distinctively “leisure-enhancing.”
• Write compelling creative briefs
• Lead creative kick-offs, ensuring alignment on objectives, tone, and performance goals
• Collaborate with influencers/creators to ensure that ideas are both strategically sound and creatively engaging
• Guide creator content to be aligned with the brand’s tonal identity
• Maintain consistent creative quality and strategic rigor across all brand touchpoints

Requirements:

• Bachelors degree in a related field
• 5–10 years of experience in digital/social media, creative strategy, brand planning, or performance creative strategy — ideally in a high-growth CPG, beauty, lifestyle, or DTC brand environment
• Experience working as a part of a fully remote team
• Proven success developing and executing creative strategies that drive measurable results across paid and organic channels
• Experience working with Motion, Meta Ads Manager, TikTok Ads and Seller center
• Extremely organized and detail oriented in your work
• Assertive in your communication style
• Excited to grow Vacation® into a household name and have fun in the process
• You use sunscreen