Alpha Consulting Corp. is seeking a Marketing Support Manager for a remote position that requires candidates to be based in Atlanta, GA, Dallas, TX, or Bothell, WA. The role involves collaborating with cross-functional teams to develop and align digital strategies with eCommerce solutions, manage online launch rollouts, and enhance customer journeys for Telecommunication products.
Responsibilities:
- Understand B2B digital strategy and CMS management to identify dependencies and business needs that drive roadmaps and prioritization
- Collaborate closely with Go-To-Market (GTM) peers on optimization projects and gather detailed requirements to ensure alignment
- Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases
- Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts
- Consult with Business Analysts to align macro-level digital strategies with broader Enterprise initiatives
- Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms
- Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships
- Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer engagement, while supporting overall business growth
- Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer Telecommunication products and features at the right times
- Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives
- Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning
- Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward
- Focus on key trends and growth drivers such as personalization and scalable AI use cases
- Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies
Requirements:
- Candidate needs to have at least 5 years of digital experience on Business strategy
- eCommerce sales experience
- Analytics and storytelling experience
- Excellent communication, presentation and data visualization skills, executive readouts
- Prior experience in SEO/eCommerce
- Firm understanding of content strategy and design principles
- Strong ability to plan and work through complex challenges with a team of creative problem-solvers
- Prior experience with e-commerce and account management carts and flows for wireless products and/or entertainment content is a BIG plus
- Agency work
- A diverse body of work that demonstrates your ability to work on a variety of different kinds of projects
- Experience with Workfront project management software and Adobe content management systems Key