Lead, Performance Marketing

Housecall Pro is dedicated to helping home service professionals streamline operations and grow their businesses. As the Lead, Performance Marketing, you will drive the strategy and execution of paid acquisition initiatives, collaborating cross-functionally to maximize ROI and achieve company growth targets.

Responsibilities:

• Own execution, optimization, and performance across key paid marketing channels, including Google Ads, Directories, and new platforms
• Design and execute creative, audience, and bidding tests to optimize return on ad spend (ROAS) and customer acquisition cost (CAC)
• Develop and manage a performance roadmap that prioritizes high-impact experiments and long-term channel scaling
• Leverage AI tools and automation to improve campaign efficiency, reduce manual work, and accelerate testing velocity
• Collaborate cross-functionally with analytics, lifecycle, and content teams to align campaigns with broader funnel goals
• Analyze performance data from internal and third-party sources (i.e. GA4, ad platforms, BI dashboards) to uncover insights and drive strategic recommendations
• Lead the development of new audience segmentation strategies and targeting initiatives to improve campaign relevance and personalization
• Champion creative innovation by working closely with design and brand to develop and test high-performing ad concepts
• Proactively identify areas for workflow optimization and implement process improvements to elevate marketing operations
• Contribute to budget planning, forecasting, and reporting efforts, ensuring alignment with growth goals and efficient resource allocation

Requirements:

• 4 years of hands-on experience in performance marketing with a focus on paid search and other Google properties
• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
• Advanced proficiency in Google Ads, Meta Ads, Google Tag Manager, and Google Analytics 4 (GA4)
• Strong quantitative skills and experience working with campaign data to optimize performance
• Experience with Google Ads Scripts or API integrations preferred
• Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs
• Strong analytical mindset and comfort working with large data sets in spreadsheets or dashboards
• Strategic thinker with the ability to balance quick wins with long-term experimentation
• Effective communicator with experience presenting performance insights and recommendations to stakeholders
• Curious, results-oriented, and self-motivated with a passion for performance marketing innovation
• Collaborative approach and ability to work across teams to align on messaging, targeting, and funnel optimization