Marketing Creative Strategist (Remote)

Protective Life is dedicated to helping customers protect against life’s uncertainties, and they are seeking a Marketing Creative Strategist to lead creative initiatives. This role involves collaborating with various teams to develop innovative designs and strategies that align with marketing objectives while upholding brand integrity.

Responsibilities:

• Collaborate with the Content Strategist, UX Content Strategist and others to ensure business objectives are achieved through creative concepts and strategies that are insightful, relevant, innovative and effective
• Define and document creative strategies that align with marketing and business objectives
• Conceptualize and develop engaging creative platforms that support the marketing strategy, creative brief and defined audience needs across channels (websites, social media, email, paid media, direct mail, trade shows, etc.)
• Act as the organization’s brand steward and champion brand guidelines at every point of contact, upholding the integrity of creative standards
• Apply best practices to continuously seek opportunities to innovate the brand, ensure consistency across visual communications and materials and enable development of fresh, compelling creative concepts that add to the user experience
• Train creative team on visual brand guidelines and best practices and set/maintain standards across the organization
• Develop templates and systems for consistent and effective creative execution within the teams
• Partner closely with UX and web teams to create seamless visual journeys across connected digital systems
• Work with research team and analytics team to align on best practices, inform development and optimize designs based on insights and performance
• Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders, to gain alignment and ensure feedback is considered without compromising the defined objective and creative approach
• Deliver compelling presentations that sell ideas and guide teams executing the work
• Collaborate with designers executing the vision and strategy, auditing and/or signing off on work to ensure the production of high-quality design, consistency of brand guidelines, and flawless execution of the creative strategy
• Audit and assess current state digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies, and opportunities
• Understand products and services and how they are nuanced across distribution channels
• Follow the marketing process to meet legal, compliance, and internal audit standards

Requirements:

• 5+ years in creative design or professional experience in a related role
• Bachelor's degree in graphic design, visual arts, interactive media, or related field
• Proven track record as an innovative and collaborative designer – with a background in B2B marketing (specifically financial services, and ideally in life and annuities)
• Exceptional portfolio of multi-channel design work required
• Extensive knowledge of creative strategy across mediums, including social media, with a passion for learning new design trends and technologies
• Proficiency in industry-standard design software (Adobe Creative Suite: Photoshop, InDesign, etc.) and prototyping tools (Figma)
• Deep understanding of visual hierarchy, typography, color theory, and layout
• Ability to translate complex ideas into compelling visual solutions
• Strong analytical skills, ability to manage multiple projects and enthusiasm for data-driven marketing
• Ability to manage tight deadlines and hold team members to deadlines
• High-level thinker who can also keep track of details
• Ability to build strong working relationships across all levels of the organization
• Experience in influencing, mentoring and coaching a team of creative professionals
• Impeccable judgment and creative problem-solving skills, including negotiation and conflict resolution skills
• Excellent and persuasive communicator, with the ability to advocate for creative design and facilitate alignment on solutions with various partners