Key skills
Sponsorship strategyGo-to-market strategiesAgency relationship managementPitch deck developmentSponsorship activationStakeholder managementStorytelling skillsCommunication skillsGoAICRMStakeholder ManagementCommunication
About this role
Blend is a premier AI services provider focused on co-creating meaningful impact through data science and technology. They are seeking a Senior Manager/Manager for Sponsorship Marketing to develop go-to-market strategies, create executive pitch materials, and drive measurable business outcomes through sponsorship activation.
Responsibilities:
- Develop comprehensive go-to-market (GTM) strategies for sponsorship properties, aligning activation plans to business objectives such as acquisition, engagement, brand lift, and revenue growth
- Create polished, executive-level pitch decks and client-facing materials that clearly articulate sponsorship value propositions and commercial impact
- Translate sponsorship assets into actionable activation strategies across digital, experiential, media, and CRM channels
- Partner with internal stakeholders and external agency teams to refine positioning, creative direction, and integrated campaign strategy
- Manage agency relationships and provide strategic oversight across creative development and execution
- Establish measurement frameworks and KPIs to evaluate sponsorship performance and ROI
- Support business development efforts through sponsorship ideation, market research, and strategic storytelling
- Flex into adjacent strategic initiatives as business needs require, including select marketing or payments-related workstreams
- Thrive in a fast-paced, dynamic environment, demonstrating strong prioritization skills, executive presence, and a results-driven mindset
Requirements:
- 5+ years of experience in sponsorship strategy, brand partnerships, or sports/entertainment marketing
- Bachelor's Degree
- Demonstrated experience building go-to-market strategies and client-facing pitch decks
- Strong understanding of sponsorship activation and how to drive measurable business outcomes
- Experience working in an agency environment or managing agency relationships
- Excellent storytelling and PowerPoint development skills
- Strong stakeholder management and communication skills
- Experience within financial services, banking, or payments
- Exposure to integrated marketing campaigns (digital, experiential, media, CRM)
- Commercial mindset with ability to position sponsorships as revenue-driving investments