Product Marketing Manager

DoseSpot is a dynamic and innovative leader in the electronic prescribing software market, seeking a Product Marketing Manager to drive product adoption and go-to-market strategies. The role involves collaborating with various teams to ensure effective messaging, customer engagement, and competitive differentiation for assigned product lines.

Responsibilities:

• Develop and refine positioning, messaging, and value propositions for assigned products, ensuring alignment with company strategy
• Lead go-to-market execution for new features and product launches, coordinating cross-functional stakeholders
• Create GTM briefs and ensure alignment across Sales, Growth Marketing, Account Management, Education Services and Customer Success
• Partner with Sales to develop enablement materials that improve win rates and sales cycle efficiency
• Collaborate with Account Management on customer business reviews and drive adoption/utilization strategy (partner marketing)
• Monitor product performance metrics; gather insights to incorporate into brand, sales and positioning materials; and identify optimization opportunities
• Guide product-specific customer communications and coordinate deployment and performance metrics
• Conduct competitive research and maintain actionable competitive intelligence for Product, Account Management and Sales teams
• Develop buyer persona insights and ensure campaigns align with customer motivations and purchasing behaviors
• Contribute voice-of-customer insights to Product to inform roadmap and prioritization discussions
• Support strategic RFP responses and enterprise sales opportunities

Requirements:

• 3 to 5 years of experience in marketing, with understanding of Product, Account Management and Sales, ideally with a focus on product marketing; equivalent experience may be substituted for degree
• Strong expertise in positioning, messaging, partner marketing, competitive analysis, and sales enablement
• Advanced knowledge of Microsoft Office suite and proficiency in marketing automation solutions such as Salesforce, Asana, Hubspot, PowerBI, Data Warehouses, etc
• Ability to work independently and with a results-driven mindset to achieve set goals in a fast-paced environment
• Comfortable collaborating with cross-functional teams (e.g., sales, marketing, product, support, operations, etc.) with a demonstrated ability to get team members on board
• Clear and professional written and verbal communication skills
• Ability to prioritize effectively and manage multiple competing priorities
• Ability to be flexible and have a high comfort level with ambiguity
• Industry knowledge of healthcare is essential