Key Account /Sales Manager - Industrial Automation (US Region)

Shanghai BSF Human Resources Co., Ltd is a leading industrial automation solution provider known for its R&D strength and comprehensive product portfolio. The Key Account/Sales Manager will be responsible for driving business growth by forging partnerships and managing key accounts in the US market, while collaborating with global teams to ensure customer satisfaction and project success.

Responsibilities:

• Identify and cultivate strategic partnerships with automation, machinery, and electrical equipment manufacturers across the US region, establishing strong connections with product management, R&D leadership, purchasing teams, and executive decision-makers to align with their long-term product strategies and roadmaps
• Drive solution-based sales of the companys servo motors, servo drives, HMIs, and motion control product portfolio, emphasizing value propositions, performance advantages, and cost competitiveness while translating customer technical requirements into feasible proposals with support from the global R&D teams
• Serve as the primary liaison between US-region customers and the global headquarters, coordinating cross-functional teams (engineering, product management, supply chain, quality) to drive OEM/ODM project launches, oversee engineering validation, and ensure smooth transitions to mass production
• Manage the full project lifecycle for customized solutions and joint development initiatives, including technical alignment, feasibility evaluation, prototype development, commercial offer creation, contract negotiation, and the maintenance of long-term customer agreements
• Conduct in-depth competitive analysis and track technology trends in the US industrial automation sector, delivering structured market insights and customer feedback to headquarters to inform product planning, R&D priorities, and North American market expansion strategies

Requirements:

• Bachelors degree or above in Electrical Engineering, Automation, Mechatronics, Business, or a related field
• 5+ years of proven experience in key account sales, business development, or product management within the industrial automation or motion control industry
• Demonstrated technical expertise in servo systems, motors, drives, HMIs, and related industrial control technologies
• A track record of success in OEM/ODM projects, customized solutions, or joint development initiatives
• Fluent in English (written and spoken)
• Cross-cultural communication experience
• A proven ability to collaborate effectively with international teams to align customer needs with engineering capabilities
• Proficiency in Spanish (to support regional market needs across the US)
• Prior experience working with major automation brands
• Willingness to travel within the US region
• Experience operating in newly established regional organizations