Marketing Operations Manager

BigID is an innovative tech startup focusing on data security, compliance, privacy, and AI data management. They are seeking a Marketing Operations Manager to lead the marketing operations function, ensuring seamless funnel management and data accuracy while collaborating closely with Sales Ops to drive business innovation and revenue impact.

Responsibilities:

• Own the marketing/GTM tech stack, including: HubSpot, LeanData, ZoomInfo/Lusha, Navattic, Chili Piper, Warmly (website chat), GA4/GTM, and more
• Build and manage dashboards and reporting for business needs from C-Staff to the individual level - focus on actionable information to improve marketing performance and pipeline creation
• Collaborate closely with Sales Ops, ensuring alignment on funnel stages, opportunity source logic, and attribution models that accurately reflect marketing’s impact on pipeline and revenue
• Manage attribution, tracking, and UTM hygiene across campaigns to measure ROI and tie spend to pipeline and revenue
• Maintain and optimize the global lead lifecycle and routing framework — ensuring accurate and efficient lead flow, qualification, and conversion between Marketing, SDR, and Sales
• Serve as a Salesforce power user—building reports, troubleshooting sync issues, and collaborating with the broader GTM Systems team on data architecture
• Support end-to-end marketing campaign processes from campaign creation and lead association through ROI analysis
• Support the SDR function; ensure proper alignment between marketing, SDRs, and sales
• Manage and refine Lead Prioritization model (scoring) using account firmographics, demographics/personas, and engagement/intent
• Partner cross-functionally with SDR Ops, Sales Ops, and CS Ops on data governance, lifecycle alignment, and reporting consistency across the GTM organization
• Maintain data hygiene and compliance through enrichment workflows and integration monitoring across HubSpot, Salesforce, and external tools
• Champion marketing analytics and forecasting, delivering insights that inform quarterly planning, budgeting, and board-level reporting
• Contribute to enablement and documentation, creating playbooks and process guides for scalable growth

Requirements:

• 5+ years of Marketing Operations experience in high-growth B2B SaaS
• Proven success managing complex GTM tech stacks, integrating Salesforce and HubSpot
• Advanced understanding of lead lifecycle management, attribution modeling, and data governance
• Ability to derive insights and make data-driven decisions through analytical skills
• Deep hands-on experience with: HubSpot, Salesforce, Chili Piper, Outreach, ClickUp, (LeanData Certification a plus)
• Excellent project management, communication, and cross-functional collaboration skills
• Desire to learn and adapt to evolving marketing trends and technologies
• Strong presentation skills to convey complex data and insights to stakeholders
• LeanData Certification a plus