Sr. Account Based Marketing Manager

Ping Identity is a company dedicated to making digital experiences secure and seamless. They are seeking a Senior Manager of Account-Based Marketing to execute high-touch ABM programs, develop strategies, and build partnerships with sales to drive measurable impact.

Responsibilities:

• Own the end-to-end execution of 1:1 ABM programs, operating in a “one program to one account” model for Ping’s highest-value accounts
• Build and execute orchestrated, multi-channel ABM programs that span digital, sales-led, and non-digital channels, including field marketing, executive briefings, private events, workshops, direct mail, and experiential activations
• Develop a 360-degree marketing plan in close partnership with sales, aligning on objectives, target personas, messaging, engagement strategy, and success metrics
• Act as the primary marketing owner for assigned ABM accounts, ensuring every touchpoint—digital, sales, and in-person—works together as a cohesive experience
• Establish deep, trusted partnerships with sales leaders and account teams to jointly plan, execute, and optimize ABM programs
• Maintain tight operating cadence with sales (planning, execution, readouts, optimization) to ensure programs adapt to account needs and sales feedback in real time
• Enable sales with insights, messaging, and coordinated plays informed by intent data and account engagement signals
• Lead hands-on use of 6sense (or similar intent platforms) to identify in-market accounts, uncover buying signals, and prioritize engagement
• Translate intent data into actionable strategies that drive personalized campaigns, sales outreach, and field and experiential activation
• Establish best practices for leveraging intent data across 1:1, 1:Few, and 1:Many ABM programs
• Design and build the foundational ABM operating model, including processes, workflows, playbooks, and governance
• Define how Ping scales ABM from high-touch 1:1 programs to repeatable 1:Few and 1:Many motions, without losing impact or sales alignment
• Create standardized frameworks for account selection, tiering, campaign design, activation, and cross-channel orchestration
• Plan and execute account-specific and small-group ABM events, including executive briefings, private dinners, roundtables, customer workshops, and field activations
• Partner with field marketing and sales to ensure events and experiences are tailored to the strategic objectives of priority accounts
• Ensure non-digital ABM investments are tightly integrated with digital and sales plays to reinforce messaging and advance accounts through the buying journey
• Build and own ABM measurement frameworks within Salesforce and related tools to track engagement, pipeline influence, and revenue impact
• Analyze performance across digital and non-digital tactics to optimize account strategies and demonstrate clear ROI
• Establish reporting that ties ABM efforts directly to account progression, pipeline creation, and closed revenue
• Partner with product marketing, demand, digital, field marketing, and creative teams to deliver cohesive, high-impact account experiences
• Continuously test, learn, and iterate—introducing new channels, experiences, and tactics while documenting best practices for scale

Requirements:

• 10+ years in B2B marketing, with 5+ years of hands-on ABM experience; proven success executing 1:1 and 1:Few ABM programs
• Demonstrated ability to balance hands-on execution with building scalable strategy, process, and operating models
• Strong experience using 6sense or similar platforms to drive account insights and engagement
• Proven experience executing high-touch, field, event, and experiential ABM programs for enterprise accounts
• Proficiency in Salesforce reporting and ABM measurement; experience with marketing automation tools
• Ability to build deep partnerships with sales and operate as an extension of the account team
• Strong project management skills with the ability to manage multiple high-impact accounts and initiatives simultaneously
• Track record of driving measurable pipeline and revenue impact through targeted account strategies