Marketing Campaign Manager

CoderPad is on a mission to create a more inclusive and strong tech community by improving the technical interviewing experience. The Marketing Campaign Manager will be responsible for planning and executing multi-channel campaigns to influence pipeline and build brand awareness, working cross-functionally with various teams to achieve these goals.

Responsibilities:

• Plan and execute coordinated, multi-channel campaigns — ensuring channels work together across the buyer journey
• Channels include: Email marketing, Paid social, Paid search, Webinars / virtual events, Website landing pages
• Content Development & Messaging Alignment: Translate positioning into compelling, performance-driven campaign messaging. You don’t need to be a full-time copywriter but you know what strong content looks like and can produce and refine it effectively
• You will:
• Develop strong value propositions aligned to persona and funnel stage
• Write high-performing content (with AI and team support), including: Blog posts, Video scripts, Emails, Landing pages, Ad copy, Long form content
• Adapt messaging for awareness, engagement, and conversion stages
• Channel Performance Optimization: You are data-informed and comfortable optimizing campaigns. You understand that performance is measured by pipeline impact — not just activity metrics
• You will:
• Manage budgets and pacing for your programs/channels
• Run A/B tests (subject lines, ads, landing pages)
• Optimize for CTR, CVR, CPL, and pipeline contribution
• Identify underperforming messages or assets and iterate quickly
• Marketing Automation & CRM Proficiency: You understand how leads move from campaign to pipeline. You ensure campaigns are trackable, measurable, and aligned to revenue reporting
• Working knowledge of: HubSpot, Salesforce, Basic segmentation and nurture setup, UTM tracking and attribution fundamentals, Strong partnership with marketing and sales operations
• Project Management & Cross-Functional Coordination: You can independently drive campaigns from concept to launch
• You will:
• Build campaign timelines, Coordinate across content, design, sales, ops, demand gen, and product marketing
• Manage multiple assets and deadlines simultaneously
• Keep launches on track in a fast-paced environment
• Manage and optimize campaign performance

Requirements:

• 3-5 years of experience
• Proven experience executing integrated demand generation campaigns
• Hands-on channel experience across a mix of email, paid media, webinars, and landing pages
• Strong content development and messaging capabilities
• Experience optimizing campaigns based on performance data
• Working knowledge of Hubspot and Salesforce
• Ability to operate independently while collaborating cross-functionally