Associate Product Marketing Manager

Intelligems is a profit growth platform that helps e-commerce businesses succeed by uncovering profit through A/B testing and personalization tools. They are seeking an Associate Product Marketing Manager to ensure excellence in product marketing execution and adoption across the organization, partnering closely with the Lead Product Marketing Manager.

Responsibilities:

• Execute and distribute product marketing materials across all customer-facing teams (Support, Success, Sales, and Marketing)
• Ensure materials are delivered through appropriate channels and are easy to find and use
• Follow up with teams to confirm understanding and actual usage of product marketing outputs
• Drive accountability - actively ensure product marketing work lands and gets adopted by the teams that need it
• Support the development and maintenance of product messaging, positioning statements, and proof points
• Maintain awareness of the competitive Shopify app landscape - understand how Intelligems is positioned relative to alternatives and help ensure that framing is reflected in customer-facing materials
• Track how customers and prospects talk about their problems, and surface language and insights that sharpen our messaging over time
• Own a checklist-driven approach to product launches and updates
• Create and maintain high-quality supporting materials including: Internal one-pagers and summaries, Help center documentation and FAQs, Troubleshooting guides, Enablement decks and training materials (Google Slides, built with Claude or another AI tool), Comparison tables and release notes
• Raise the production quality and professionalism of all product marketing content
• Ensure consistency in messaging, terminology, and visual presentation
• Create and maintain high-quality screen recordings and product walkthroughs using tools like Loom, Screen Studio, Tella, Arcade etc
• Maintain consistency in tone, structure, and visual presentation across all video content
• Build a library of reusable visual assets that can be leveraged across teams using AI
• Support product launches by tracking deliverables, timelines, and dependencies (Notion, Linear etc.)
• Coordinate with Core Product and Product Growth teams to ensure materials accurately reflect feature changes
• Ensure all customer-facing teams are launch-ready and proactively flag any gaps or blockers
• Support beta and early-access programs through documentation and internal communication
• Own post-launch follow-up to confirm materials are being used and are effective
• Partner with Support, Success, Sales, and Marketing to ensure teams have accurate, current product information
• Prepare materials and logistics for training sessions led by the Lead Product Marketing Manager
• Reinforce consistent product language and terminology across all customer-facing teams
• Act as a point of contact for teams needing product marketing materials or clarification
• Track common questions, confusion points, and adoption friction from customer-facing teams - using tools like Pylon, call recordings (Granola, Attentive, Gong, etc.), and customer surveys
• Surface insights to the Lead Product Marketing Manager, Core Product, and Product Growth teams
• Document how features are being used in practice based on real customer interactions
• Help identify gaps in enablement materials or areas where clarity is needed

Requirements:

• 1-3 years of experience in product marketing, e-commerce operations, brand marketing, content marking, growth marketing, or a related role
• Genuine understanding of how Shopify brands operate — You don't just have exposure, you understand how a merchant actually thinks, makes decisions, and runs their store day-to-day. This can come from an internship, early career role, side project, or personal experience
• Actively uses AI tools in your work (Claude, ChatGPT, etc.) - You incorporate AI into your day-to-day workflows for writing, research, and documentation. You're comfortable experimenting with new tools and improving how you work through them
• Strong written communication skills - You can write clear, professional content with excellent attention to detail
• Demonstrated ability to execute deliverables independently - Track record of shipping quality work without constant supervision
• Experience creating or editing visual content - Screen recordings, presentations, documentation, or light video editing
• Comfortable driving follow-through - You're persistent, organized, and ensure things actually get done
• Familiarity with experimentation, A/B testing, CRO, or analytics
• Experience maintaining documentation, help centers, or knowledge bases (Gitbook, Notion etc.)
• Background in e-commerce, customer success, sales enablement, technical writing, or content marketing
• Understanding of SaaS business models and product launches