Marketing Campaign Manager

CoderPad is on a mission to create a more inclusive and strong tech community by improving the technical interviewing experience. The Marketing Campaign Manager will own the planning and delivery of multi-channel campaigns that influence pipeline while building brand awareness.

Responsibilities:

• Plan and execute coordinated, multi-channel campaigns — ensuring channels work together across the buyer journey
• Translate positioning into compelling, performance-driven campaign messaging
• Develop strong value propositions aligned to persona and funnel stage
• Write high-performing content (with AI and team support), including: Blog posts, Video scripts, Emails, Landing pages, Ad copy, Long form content
• Adapt messaging for awareness, engagement, and conversion stages
• Manage budgets and pacing for your programs/channels
• Run A/B tests (subject lines, ads, landing pages)
• Optimize for CTR, CVR, CPL, and pipeline contribution
• Identify underperforming messages or assets and iterate quickly
• Ensure campaigns are trackable, measurable, and aligned to revenue reporting
• Build campaign timelines, Coordinate across content, design, sales, ops, demand gen, and product marketing
• Manage multiple assets and deadlines simultaneously
• Keep launches on track in a fast-paced environment
• Manage and optimize campaign performance

Requirements:

• 3-5 years of experience
• Proven experience executing integrated demand generation campaigns
• Hands-on channel experience across a mix of email, paid media, webinars, and landing pages
• Strong content development and messaging capabilities
• Experience optimizing campaigns based on performance data
• Working knowledge of HubSpot and Salesforce
• Ability to operate independently while collaborating cross-functionally