Senior Manager, Marketing Operations & Technology (REMOTE)

Charles River Laboratories is an early-stage contract research organization focused on improving the quality of people's lives through innovative drug development services. The Senior Manager, Marketing Operations & Technology will define and execute strategies for marketing technology and operations, ensuring a data-driven approach to revenue marketing while collaborating with various teams to enhance campaign execution and performance analytics.

Responsibilities:

• Full-funnel reporting of marketing’s contribution to pipeline and revenue, forecasting, and last touch attribution in partnership with Commercial Operations and Finance
• Build and maintain KPI frameworks (MQL/SQO, conversion/lead quality, conversion velocity, CAC/LTV, influenced and sourced pipeline) and develop predictive models
• Translate insights into prioritized action plans for channel owners and field teams
• Co own the marketing technology stack (e.g., Salesforce, Account Engagement/Pardot, CDP, tag management, web analytics, routing/scoring, ABM, integration) with IT; collaborate to define integration patterns, data models, and SLAs
• Establish data contracts with Data Engineering; operationalize data hygiene, deduplication, enrichment, and governed taxonomies
• Evaluate and implement new platforms; drive vendor selection, contracts, and renewals aligned to roadmap and ROI
• Implement lead management (scoring, grading, routing) and SLA compliance with BDR/SDR and Sales
• Collaborate to establish a test and learn digital marketing operating model: A/B and multivariate testing, holdout design, and personalization strategies across web, email, and paid channels; publish experimentation roadmaps
• Collaborate to integrate experimentation data back into segmentation and creative briefs
• Govern the content supply chain (taxonomy/metadata, CMS/DAM workflows, localization); ensure consistent tagging for performance measurement
• Partner with Sales Enablement on asset findability, usage analytics, and integration with CRM
• Ensure compliance with global privacy regulations (GDPR, CCPA, CAN SPAM) and recommend/implement privacy safe measurement (consent management, server side tagging as appropriate)
• Own the marketing operations calendar, and intake process; implement RACI, SOPs, and playbooks
• Lead organizational change management for platform rollouts and process changes (training, communications, adoption metrics) as appropriate
• Establish a culture of documentation, quality, and continuous improvement; help define a marketing operations maturity model and skills roadmap
• Ensure alignment with enterprise technology strategy and security standards

Requirements:

• Bachelor's degree in Marketing, Business, Information Systems, or related field; MBA or advanced degree preferred
• 7–10+ years in marketing operations/technology roles with demonstrable leadership of multi platform stacks and complex integrations
• Hands on experience administering Salesforce (Sales Cloud), Marketing Automation (Pardot/Account Engagement), tag management (GTM/GA4), ABM/intent, and common data models/CDP
• Analytics/BI proficiency: SQL for querying and validation; dashboarding in Power BI; comfort with attribution models and statistical testing fundamentals
• Proven track record establishing experimentation programs (A/B, MVT)
• Demonstrated RevOps partnership: pipeline modeling, forecasting, lead management SLAs, and executive level reporting
• Experience leading enterprise change (platform migrations, process re engineering, global enablement)
• Strong program/project management; ability to translate strategy to execution and manage multiple initiatives in a fast paced environment
• Deep martech architecture knowledge and integration best practices; comfort creating data models and system design docs
• Analytical problem solver who converts data into decisions; strong command of funnel analytics, attribution, and incrementality
• Experimentation mindset with rigorous documentation and governance
• Excellent stakeholder management and communication skills across marketing, sales, data, IT, and executive leadership
• Change leadership—able to drive adoption and measurable behavior change
• Working knowledge of privacy and clinical research ethics impacting marketing and external communications
• MBA or advanced degree preferred
• CRO or life sciences/healthcare experience preferred; understands scientific/clinical context and associated communication standards