Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. They are seeking a GTM Systems Engineer to design and implement scalable automation logic and optimize marketing and sales technologies to support their go-to-market strategy.
Responsibilities:
- Design and implement scalable automation logic across the full funnel, identifying operational bottlenecks and delivering technical solutions that improve GTM efficiency and reliability
- Ensure reliable end-to-end data synchronization across the GTM stack, maintaining data quality and minimizing operational risk through well-managed integrations and data pipelines
- Orchestrate multi-step data enrichment and transformation workflows using platforms such as Clay, Workato, or Zapier to source, enrich, validate, and activate data across systems
- Create, refine, and maintain automated engagement sequences that trigger email, call, and social outreach based on behaviors, lifecycle stages, or data changes
- Build, update, and maintain dashboards and reporting systems that measure funnel performance, campaign effectiveness, and other key metrics
- Help evaluate, implement, and optimize GTM technologies, including AI and emerging tools for lead research, enrichment, personalization, and workflow optimization
- Partner cross-functionally with Business Systems, GTM Operations, Analytics, and other stakeholders to define scalable processes, maintain documentation, ensure system alignment, and uphold data governance and privacy standards
Requirements:
- 5+ years of experience designing and implementing automated GTM systems, including data enrichment, transformation, lifecycle automation, and cross-platform integrations across marketing and sales technologies
- Technical knowledge and experience with these types of platforms: Marketing automation (Marketo, Iterable, Customer.io), CRM (Salesforce, Hubspot), AI and workflow automation (Workato, Hightouch, Zapier, Clay), Sales engagement (Salesloft, Gong, Outreach), Enrichment (Clay, ZoomInfo, Apollo)
- Hands-on experience supporting and scaling outbound GTM campaigns, including list building, enrichment, segmentation, routing, and activation across sales and marketing systems
- Proven team player and collaborator with the ability to work effectively with both technical and non-technical partners
- Strong written and verbal communication skills, organization, and attention to detail
- Comfortable working in a fast-paced, dynamic environment
- Natural problem solver and a quick learner with a builder mindset
- Experience working at a product-led company or marketing operations/revenue technology agency
- Exposure to multiple GTM motions is a plus