Performance Marketing Manager

Abby Care is a company focused on family caregiving, aiming to train and employ caregivers for better support. They are seeking a Performance Marketing Manager to oversee paid media efforts and optimize campaigns across various digital platforms.

Responsibilities:

• Own day-to-day paid acquisition across Meta and Google, and lead testing in new channels (YouTube, TikTok, CTV, etc.)
• Translate state and program needs into scalable campaigns by building and maintaining clear playbooks (audiences, offers, messaging, landing flows)
• Manage and push performance agencies with clear briefs, strategic feedback, and shared execution standards
• Run a disciplined test-and-learn roadmap across creative, audiences, and formats, and communicate insights to stakeholders and leadership
• Partner with analytics to implement tracking, attribution, and reporting by state and program
• Monitor performance daily and make fast, data-driven optimizations to budgets, bids, and creative mix
• Deliver simple, regular performance updates: what’s working, what’s not, and what’s next

Requirements:

• 4+ years running performance marketing across Meta and Google (in-house or agency), with deep fluency in Ads Manager and Google Ads
• Proven ability to hit lead volume and efficiency targets (CAC, CPQL) in multi-channel B2C or prosumer environments
• Experience partnering with or managing agencies and holding them accountable to performance
• Strong attribution and measurement experience, including UTMs, conversion events, pixels/tags, and CRM-based reporting (e.g., Salesforce)
• Highly analytical and data-driven; comfortable using spreadsheets, dashboards, and reporting to drive decisions
• Collaborative, action-oriented operator who can communicate results clearly across cross-functional stakeholders and move quickly through testing