SEA & Performance Marketing: Management of our SEA channels including keyword strategy, budget planning and performance optimization — with a clear focus on efficiency, scaling and measurable results.
SEO (including GEO): Full ownership of developing and implementing our SEO strategy. From classic on-page/off-page and technical SEO to Generative Engine Optimization (GEO) for LLMs.
Leading complex SEO projects such as platform migrations, including preserving and growing key backlink and ranking values.
Defining and prioritizing test roadmaps, including statistically robust A/B tests, sample size calculations, uplift analyses and time planning.
Technical implementation and optimization of WordPress, Google Tag Manager and basic HTML/CSS adjustments in collaboration with developers.
Protecting and growing our SEO value during migrations without risking existing rankings.
Pragmatic, solution-oriented working style: you identify blockers early, find practical solutions and drive projects forward.
Balance between speed and thoroughness: you act quickly without compromising statistical validity or quality.
Team and knowledge development: you share experience, support others and contribute to a lean-marketing culture.

5–7 years of experience in online marketing, preferably with B2B marketing.
Solid expertise in SEA — dual expertise in SEA/SEO is a plus.
Technical understanding of WordPress, Google Tag Manager and basic knowledge of HTML/CSS.
Senior-level SEO know-how: site structure, landing pages, content strategies, internal/external linking, performance optimization (speed/mobile) and an understanding of core ranking factors.
SEA competence in keyword strategy, budget management and performance analysis.
Confident handling of data and statistics — confidence intervals, uplift calculations, sample size and test duration considerations are familiar to you.
Decisiveness and pragmatism — you prioritize MVPs, assess risks and act quickly without sacrificing statistical rigor.
German at native level and good English skills.

Attractive salary & benefits: A competitive compensation package and a range of additional benefits that support your success and well-being.
Flexible working hours & workation: Trust-based working hours, 30 days of vacation and the option to work from anywhere — whether from home or on workation.
Security & wellbeing: Company-supported pension plan, employee discounts and regular team events for social interaction.
Support for you and your family: Access to our Employee Assistance Program (EAP) for you and your dependents — for all life situations.
Grow with us: Regular training and language courses to advance your personal and professional development.
Modern work environment: Work flexibly from our modern Berlin office or from home — with the technical equipment you need.
Dynamic team: A highly motivated, international team that values collaboration, open communication and a positive working environment.
Diversity & inclusion: At FinCompare we believe a diverse and inclusive workplace drives innovation, creativity and success.

Senior Online Marketing Manager

Key skills