Marketing Operations Manager

RevPilots' client is transforming commerce with end-to-end AI that unifies discovery, conversations, and checkout into a single intelligent system. The Senior Marketing Automation Manager will own the HubSpot ecosystem, building scalable nurture workflows and orchestrating high-impact campaigns that accelerate pipeline while supporting global event strategy.

Responsibilities:

• Own the HubSpot system architecture, including workflows, lists, scoring models, and lifecycle stages
• Build and optimize automated nurture journeys across TOFU, MOFU, and BOFU stages
• Develop intelligent multi-step campaigns that use behavioral, demographic, and firmographic triggers
• Maintain data cleanliness, enrichment, deduplication, and governance within HubSpot
• Implement A/B testing frameworks for email, landing pages, and workflows
• Oversee email deliverability, domain reputation, and compliance (GDPR, CASL)
• Create dashboards and reporting to measure funnel velocity, attribution, and campaign effectiveness
• Design and launch personalized nurture programs for prospects, customers, partners, and event audiences
• Build a lead scoring model that aligns with Sales, using intent signals, engagement thresholds, and ICP criteria
• Continuously refine lead handoff and MQL to SQL processes to improve conversion rates and reduce friction
• Partner with Sales and RevOps to ensure all workflows support a clean, closed-loop pipeline model
• Manage the end-to-end deployment of email, landing pages, forms, and automation triggers
• Collaborate with Product Marketing on messaging, segmentation, and content mapping
• Support ABM campaigns through smart lists, personalization tokens, dynamic content, and targeted sends
• Ensure campaigns use consistent tracking, UTMs, and attribution frameworks
• Build automated pre-event and post-event workflows
• Develop registration journeys, reminder sequences, onsite QR flows, and follow-up campaigns
• Maintain event reporting, including attendee engagement, lead quality, and event-sourced pipeline
• Ensure Sales has tailored follow-up sequences after major events such as NRF, Shoptalk, Seamless, and webinars
• Work with RevOps to ensure clean sync and data alignment between HubSpot and Salesforce
• Collaborate with Sales to refine lead routing, definitions, SLAs, and campaign visibility
• Partner with Creative and Design for email templates, landing pages, and campaign visuals
• Support leadership with analytics, insights, and performance dashboards

Requirements:

• Four to seven years of marketing automation experience, preferably in B2B SaaS
• Deep expertise in HubSpot workflows, scoring, lists, automation, reporting, and integrations
• Experience with Salesforce syncing, lifecycle stage mapping, and attribution models
• Proven ability to build advanced nurture programs and automated engagement sequences
• Strong analytical mindset with the ability to translate data into recommendations
• Experience supporting event campaigns, webinars, trade shows, or workshops
• Excellent communication, project management, and stakeholder alignment skills
• Familiarity with AI-driven marketing, personalization, or enterprise software is a bonus