Product Marketing Manager

Everbridge is a company that empowers enterprises and government organizations to manage critical events. The Product Marketing Manager will develop product messaging, lead product launches, and build marketing assets to drive the go-to-market strategy for Everbridge's Critical Event Management products.

Responsibilities:

• Develop compelling messaging and value propositions in the context of major industry trends and the competitive landscape, using your deep understanding of the broader marketing function to drive customer success
• Create persona-based content using your knowledge of the current market trends affecting the target personas, with an understanding of those personas, priorities and habits
• Develop solid written messaging, utilizing best practices
• Present product messaging to various internal and external audiences, adjusting the presentation as needed (sales enablement sessions, product videos, etc.)
• Develop strategic competitive positioning, collaborating closely with the competitive intelligence team and field teams to ensure alignment with market demands and competitor landscape, driving differentiation and market leadership
• Independently project manage product launches and provide campaign support by creating and effectively communicating a plan to accomplish what the organization needs for success
• Take responsibility for work streams as needed (product updates, industry event support) and larger company events like sales kick-off, industry events and regular customer events and communications
• Work in close collaboration with the demand generation team to execute the strategy and programs that drive demand for their product
• Interpret metrics for their product marketing scope, considering leading and lagging indicators, as well as awareness, consideration, and decision stages

Requirements:

• 5+ years of experience in product, solutions or partner marketing for a SaaS-based or software business
• Proven experience launching and growing successful products in close collaboration with the field, customer success, product, partners, and other stakeholders
• Proven experience with strong writing and presentation skills with internal and external stakeholders
• Strong project management skills with the ability to handle multiple projects simultaneously
• Strategic mindset and experience with messaging and competitive positioning
• Creative thinking and problem-solving abilities
• Strong attention to detail and organizational skill
• Understanding of complex enterprise sales cycles