Own and evolve messaging and positioning for EdVisorly's core platform offerings
Translate product capabilities into compelling value propositions for institutional buyers
Support ICP refinement, persona development, and use-case validation through customer research and sales feedback
Create core marketing assets including website pages, newsletters, product one-pagers, overviews, FAQs, and explainer content
Ensure partner solutions are represented clearly and consistently in EdVisorly’s broader launches and marketing programs
Turn partner results into case studies, testimonials, and customer spotlights that demonstrate measurable impact
Build scalable enablement assets supporting acquisition, cross-sell, upsell, and renewal motions
Contribute to sales and customer success playbooks, battlecards, pitch decks, and objection-handling resources
Partner with Sales and Customer Success to accelerate deal velocity
Manage the content roadmap and prioritize deliverables that directly support pipeline retention and expansion goals
Support content strategy across partner newsletters, LinkedIn, nurture campaigns, and customer communications
Support integrated marketing efforts that drive engagement from prospect → partner → expansion
Track content performance and iterate based on results

4–6 years of experience in B2B marketing or content marketing (higher ed or edtech strongly preferred)
Strong portfolio including case studies, videos, decks, and marketing collateral
Proven ability to collaborate cross-functionally with Sales, Customer Success, and Product
Exceptional storytelling and writing skills — able to translate outcomes into compelling narratives
Proficiency with marketing tools (e.g., HubSpot, Salesforce, Canva/Adobe, video platforms)
Data-driven mindset with experience measuring and improving content effectiveness
You are entrepreneurial and comfortable building from scratch
You thrive in high-accountability, fast-paced environments
You’re energized by mission-driven work that improves student outcomes.

Make a meaningful impact on how colleges and universities support transfer students.
Join a small, high-performing team where your work is visible and valued.
Shape and scale products at a pivotal stage of company growth.
Work with humble, hardworking teammates who believe in integrity, collaboration, and doing things the right way.

Product Marketing Manager

Key skills