Senior Product Marketing Manager

Dexian is a leading provider of staffing, IT, and workforce solutions, formed in 2023 through the merger of DISYS and Signature Consultants. They are seeking a Senior Product Marketing Manager to develop and scale a newly integrated product on the Lending portfolio of QuickBooks products, focusing on creating customer benefits and driving business results.

Responsibilities:

• Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy and develop product positioning including differentiated, insights-based messaging and claims
• Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences
• Leverage storytelling, customer insights, data and business acumen to lead initiatives and execute an impactful GTM plan that prioritizes business results with product and channel partners
• Develop go-to-market plans, segmentation, and marketing activations in close partnership with channel, ecosystem, and external partners and our business development team to deliver year-on-year growth for our lending marketplace
• Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success
• Understand and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
• Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities
• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
• Ability to influence in a cross-functional, fast-moving environment
• Excellent verbal, written/presentation, and interpersonal communication skills
• Fintech and/or credit card experience preferred
• Experience with small- and mid-sized business a plus

Requirements:

• 5 - 8 years of experience in product marketing and cross-functional execution
• Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
• Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities
• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
• Ability to influence in a cross-functional, fast-moving environment
• Excellent verbal, written/presentation, and interpersonal communication skills
• Fintech and/or credit card experience preferred
• Experience with small- and mid-sized business a plus