Key skills
B2B demand generation marketingIntegrated multi-channel campaignsMarketing automation platformsData-driven mindsetProject managementAI-powered toolsCross-functional collaborationOrganizational skillsAIAnalyticsSaaSSalesforceCRMLeadershipProject ManagementStrategic PlanningA/B TestingCommunicationCollaborationSales
About this role
HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation for B2B companies. As the Senior Campaign Marketing Manager, you will lead the development and execution of integrated campaigns, collaborating with various teams to support revenue goals and enhance campaign performance.
Responsibilities:
- Lead the strategy, planning, and execution of multi-channel integrated campaigns aross email, paid media, events, content, webinars, and ABM
- Partner with Product Marketing to translate messaging and positioning into compelling campaign themes and assets
- Collaborate with Marketing Operations to build scalable, measurable campaign frameworks and reporting
- Work closely with Marketing and Sales Leadership to align campaigns with pipeline goals and enable effective follow-up
- Own campaign timelines, briefs, costs, expectations, ROI, and project management from kickoff through launch and optimization
- Develop campaign segments, targets, channels, personalization, sales communication, and workflows
- Analyze performance and continuously improve based on engagement, conversion, and pipeline impact including A/B testing
- Manage campaign calendars and ensure alignment across marketing initiatives
- Test new ideas, channels, and formats to drive growth and innovation
Requirements:
- 8+ years of experience in B2B demand generation marketing
- Proven experience owning integrated, multi-channel campaigns from concept through execution and reporting
- Strong cross-functional collaboration skills with Product Marketing, Sales, and Marketing Ops
- Data-driven mindset with experience measuring and optimizing campaign performance
- Excellent project management and organizational skills
- Ability to balance strategic planning with hands-on execution
- Acumen with marketing automation and CRM platforms (Marketo, Salesforce, or similar)
- SaaS or data/analytics experience preferred
- Experience leveraging AI-powered tools to streamline workflows, expedite and enhance campaign execution, and drive data-informed decisions