AI Marketing Engineer

Pindrop is redefining trust in the digital age with innovative voice and video authentication technologies. The AI Marketing Engineer will manage and optimize marketing technology platforms, ensuring data integrity and supporting campaign execution to enhance lead management and performance analytics.

Responsibilities:

• Own, administer, and optimize our marketing automation platform (Pardot) and its integration with Salesforce CRM
• Manage and troubleshoot integrations across the marketing tech stack, including SalesLoft, ZoomInfo, LeanData, Google Analytics, and Smartsheet
• Ensure data accuracy, integrity, security, and compliance across all platforms
• Administer user permissions and support adherence to data privacy regulations
• Design and maintain lead scoring, routing, and nurturing workflows to optimize Sales handoff
• Ensure accurate MQL tracking, reporting, and data hygiene within Salesforce
• Own and evolve attribution models to measure and improve campaign performance and ROI
• Build, automate, and maintain marketing dashboards and reports in Salesforce, Google Analytics, and related tools
• Deliver actionable insights into lead conversion, campaign effectiveness, and pipeline impact
• Continuously evaluate and refine KPIs to improve forecasting, visibility, and decision-making
• Support campaign execution by ensuring proper setup of automation workflows, nurture programs, and landing pages
• Maintain campaign data accuracy, including UTMs, conversion tracking, and attribution tagging
• Implement and manage A/B testing frameworks to optimize engagement and conversion rates
• Partner closely with Sales, Customer Success, and Revenue Operations to align processes, reporting, and lead flow
• Train and support internal teams on marketing tools, analytics, and best practices
• Identify opportunities to automate and scale workflows for increased efficiency

Requirements:

• 3+ years of experience in Marketing Operations, preferably in B2B SaaS, cybersecurity, or a related industry
• Hands-on experience with Salesforce, Pardot (or similar marketing automation platforms), and marketing analytics tools
• Strong understanding of lead management, attribution modeling, and data governance best practices
• Proficiency with Google Analytics, Salesforce reporting, Smartsheet, and campaign tracking tools
• Strong analytical skills with a passion for turning data into insights
• Ability to work independently, manage multiple priorities, and proactively solve problems in a fast-paced environment