Director of Product Marketing

Element451 is seeking a Director of Product Marketing to lead product marketing strategy and execution as they scale a modern SaaS platform serving higher education. This role will build and operationalize product marketing that drives adoption, differentiation, and revenue, leveraging AI tools and optimized workflows to enhance go-to-market initiatives.

Responsibilities:

• Lead product marketing at Element451, establishing a cohesive strategy and operating model that aligns Product, Marketing, Revenue, and Customer Success
• Own positioning & messaging across key products and capabilities - consistent, differentiated, and built for iteration and testing
• Design and implement AI-supported product marketing workflows to accelerate research, positioning development, messaging iteration, asset creation, and GTM execution
• Use AI tooling to synthesize customer insights, market research, competitive intelligence, and product usage data into actionable narratives, launch strategies, and enablement
• Drive product launches and feature releases—plan, execute, and optimize launches at scale with clear timelines, readiness checklists, and measurable outcomes
• Build scalable frameworks for producing product marketing assets, including web content, solution briefs, sales enablement, demo narratives, competitive battlecards, and training - without sacrificing quality or rigor
• Partner with Demand Gen to align messaging with campaigns, channels, and lifecycle stages - improving relevance and performance across the funnel
• Enable Sales and CS with clear value props, differentiation, competitive positioning, and talk tracks - supported by AI explainers, proof points, and adoption/usage insights
• Establish and track KPIs across launches and initiatives (adoption, pipeline influence, win-rate impact, competitive performance), using AI-assisted analysis to continuously improve GTM effectiveness

Requirements:

• 8+ years in product marketing (or product management with strong GTM ownership) in a B2B SaaS environment
• Proven experience building and executing product marketing strategy at scale across multiple products/capabilities
• Hands-on experience using AI tools to support research synthesis, messaging development, content creation, enablement, or performance analysis
• Exceptional writer and communicator - able to move from strategy to crisp execution quickly
• Strong cross-functional leader who can drive alignment across Product, Sales, Marketing, and Customer Success
• Highly organized - comfortable running multiple launches and initiatives in parallel
• Data-oriented, with experience using insights and experimentation to refine messaging and GTM motions
• Comfortable as both a leader and an individual contributor in a fast-paced environment
• Curious, pragmatic, and focused on outcomes over activity