Head of Product Marketing

Role Overview

• Define and evolve Mend.io’s category narrative, positioning, and differentiated value proposition
• Shape and refine ICP segmentation and buyer personas across enterprise security, AppSec, DevSecOps, and engineering leaders
• Drive go-to-market strategy for new product launches and major releases.
• Translate product capabilities into compelling business value for CISOs and security decision-makers
• Develop clear, differentiated messaging frameworks aligned to key verticals and use cases
• Own core messaging across website, sales materials, field enablement, and campaigns
• Elevate Mend’s thought leadership in open source security, SCA, and software supply chain security
• Build scalable sales enablement programs including playbooks, pitch decks, battlecards, ROI tools, and objection handling frameworks
• Partner with Sales Leadership to increase win rates and shorten sales cycles
• Support enterprise deals with strategic messaging and competitive insights
• Lead cross-functional product launch processes
• Ensure cohesive positioning across Mend’s platform and modules
• Influence roadmap prioritization through market and competitive insights
• Establish a structured competitive intelligence function
• Analyze market trends, industry shifts, and emerging threats impacting AppSec
• Equip sales teams with actionable competitive differentiation
• Lead Analyst Relations to strengthen positioning in industry reports, e.g., Gartner, Forrester, IDC
• Represent Mend.io at key industry events, conferences, and executive briefings
• Build, mentor, and scale a high-performing product marketing team
• Establish measurable goals tied to pipeline contribution, win rates, and product adoption

Requirements

• 10-15+ years of B2B SaaS marketing experience with 5+ years in senior product marketing leadership
• Strong background in cybersecurity, application security, DevSecOps, or developer-focused SaaS
• Proven experience marketing to enterprise buyers, CISOs, security leaders, platform engineering
• Demonstrated success in scaling product marketing at a growth-stage company
• Experience supporting complex, multi-stakeholder enterprise sales cycles
• Strong executive communication and storytelling skills
• Analytical mindset with experience leveraging market and performance data to drive strategy. Operational system experience: SFDC, Jira
• Experience working with industry analysts and influencing market perception
• Comfort and experience leveraging AI-enabled tools, including large language models, to drive efficiency and results

Tech Stack

• Cyber Security
• Open Source
• SFDC

Benefits

• Creating clear, differentiated market positioning that strengthens Mend’s competitive advantage
• Increase our win rates and improved competitive displacement
• Lead successful launches of new offerings with measurable pipeline impact
• Ensure strong alignment between Product, Sales, and Marketing
• Elevate our brand authority in open source and software supply chain security