Head of Product Marketing

Role Overview

• Define and own the global Product Marketing strategy aligned to OneOcean’s growth objectives and mission.
• Build, lead, and mentor a high-performing team of Product Marketing Managers, setting clear priorities, standards, and development paths.
• Establish scalable product marketing frameworks, processes, and best practices across segmentation, positioning, launches, and enablement.
• Define and communicate a unified view of Total Addressable Market (TAM), Serviceable Available Market (SAM), and market segmentation across the portfolio.
• Act as the senior product marketing voice with executive stakeholders, influencing decisions through clear narrative, insight, and commercial logic.
• Own the end-to-end GTM strategy for new products, major launches, and portfolio-level commercial initiatives.
• Ensure consistent, high-quality GTM planning and execution across the PMM team, including launch readiness, timelines, and success metrics.
• Partner with Product, Sales, Marketing, and Customer Success to deliver integrated GTM plans that drive adoption, pipeline, and revenue.
• Establish a strong, systematic voice-of-the-customer capability across Product Marketing.
• Ensure deep understanding of buyer needs, purchasing dynamics, and customer outcomes across segments and regions.
• Own the development and governance of personas, buying journeys, use cases, and customer narratives.
• Translate market and customer insight into clear recommendations that influence product strategy, roadmap prioritization, and investment decisions.
• Set the strategic direction for product messaging, positioning, and value propositions across the portfolio.
• Partner closely with Brand, Performance Marketing, and Communications to activate messaging through campaigns, content, and digital experiences.
• Work closely with Sales and commercial leadership to shape revenue-driving strategies including segmentation, pricing, packaging, and adoption plays.
• Track and report on current market penetration and pipeline performance by market, region, and product.
• Report on and communicate the return on marketing investments and resource allocation across product retention, cross-sell, acquisition, recurring revenue targets, and campaign goals.
• Support strategic deals, key accounts, and executive-level customer engagements with tailored value narratives and competitive insight.
• Define success metrics for Product Marketing and track performance across launches, pipeline contribution, and market impact.
• Use data, insight, and feedback loops to continuously refine GTM and messaging strategies.
• Serve as a senior integrator across Product, Sales, Marketing, Customer Success, and Leadership.
• Contribute to the customer data strategy and lead management processes in close partnership with Performance Marketing.
• Drive operational discipline around launch governance, market insight sharing, and GTM execution.
• Champion a customer-first, outcomes-led mindset across teams.

Requirements

• 10+ years of experience in Product Marketing, Go-To-Market, or Commercial Strategy roles within B2B SaaS or technology environments (maritime industry experience required).
• Proven experience leading and developing Product Marketing teams in a global, matrixed organization.
• Demonstrated success owning and scaling GTM strategies for complex product portfolios.
• Deep expertise in customer insight, segmentation, positioning, competitive analysis, and value proposition development.
• Strong commercial acumen with experience partnering closely with Sales and revenue leaders.
• Exceptional communication and storytelling skills, with the ability to simplify complex products into compelling value narratives.
• Data-driven mindset, using insight and performance metrics to inform strategy and decision-making.
• Comfortable operating in a fast-paced, evolving organization undergoing transformation.

Tech Stack

• Go

Benefits

• Private medical insurance
• Matching pension contribution up to 5%
• BUPA cash plan (to fund out of pocket medical costs) and Employee Assistance Programme (EAP)
• Life assurance
• We operate a remote working environment
• Enable internal mobility by posting all vacancies on our internal job board
• We offer a referral fee
• Provide a culture of continuous development and growth