Recorded FutureRemote
Technical Product Marketing Manager
United States
Full-time
2 hours ago
$108,000 - $162,000 USD
H1B Sponsor
Key skills
Product marketing experienceDigital marketing channelsMarketing analytics experienceExperience in cybersecurityMarketing automationFluent in SpanishCultural intelligencecommunication skillsCross-functional collaborationAdaptabilityStrategic thinkingGoAnalyticsSaaSSalesforceLeadershipProject ManagementCommunicationDecision MakingCollaborationSales
About this role
Recorded Future is the world’s most advanced intelligence company, serving over 1,900 clients globally. They are seeking a Technical Product Marketing Manager to lead go-to-market initiatives in LATAM, focusing on product adoption and digital marketing campaigns while enabling sales teams in the region.
Responsibilities:
- Develop and execute go-to-market strategies for product launches across LATAM markets
- Conduct market research and competitive analysis to identify positioning opportunities
- Define target customer segments and create buyer personas specific to LATAM regions
- Partner with sales leadership on pricing strategies and launch coordination
- Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
- Create localized content strategies for diverse LATAM audiences
- Optimize campaigns across mobile and desktop users and manage marketing automation platforms
- Monitor performance metrics and optimize campaigns based on ROI
- Develop sales materials including pitch decks, product sheets, and case studies
- Create and deliver product training programs for regional sales teams
- Establish sales playbooks with market-specific insights and competitive intelligence
- Provide ongoing sales support and analyze performance data for optimization
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- 4+ years of product marketing experience, with 2+ years in Latin American markets
- Fluent in Spanish (native or near-native proficiency required)
- Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce)
- Experience with digital marketing channels and marketing automation
- Excellent communication skills and ability to work across time zones
- Experience in cybersecurity, B2B SaaS, technology, or similar industries
- Previous experience managing marketing budgets and vendor relationships
- MBA or advanced marketing degree
- Familiarity with LATAM business culture and regulatory environments
- Strategic thinking with tactical execution abilities
- Cultural intelligence and understanding of LATAM markets
- Data-driven decision making and analytical skills
- Cross-functional collaboration and project management
- Adaptability in fast-paced environments
- Able to travel 20-30% of the time