Marketing Manager, E-Commerce

Bimeda is a leading global innovator in veterinary pharmaceuticals and animal health products. The E-Commerce Marketing Manager will drive Bimeda’s digital growth strategy by developing and executing initiatives that increase online revenue and enhance customer engagement across e-commerce channels.

Responsibilities:

• Develop, implement, and manage an e‑commerce marketing strategy that supports defined sales and growth goals
• Define online sales objectives, KPIs, and performance benchmarks to guide ongoing optimization
• Launch and support online sales initiatives for new products and programs in collaboration with Marketing, Sales and Product Development teams
• Work with internal and external partners including affiliates, agencies and platform teams to expand digital reach and revenue opportunities
• Oversee online advertising campaigns across platforms (e.g., paid search, social, display), ensuring campaigns are performance‑driven and aligned with business priorities
• Monitor and optimize product listings, site content and navigation to improve visibility, user experience and conversion rates
• Recommend content optimization strategies using insights from SEO, SEM, consumer behavior and competitive research
• Utilize e‑commerce and web analytics tools to measure performance and inform strategic adjustments
• Research and implement enhancements to the online customer journey to improve engagement, retention and ease of purchase
• Collaborate with copywriters and creative teams to produce compelling, accurate and brand‑aligned digital content
• Align messaging, product positioning and promotional strategies with both Bimeda Food Animal and Equine marketing teams
• Maintain awareness of emerging e‑commerce technologies, tools and best practices to keep Bimeda competitive
• Track and analyze e‑commerce marketing performance metrics; present insights and recommendations to leadership
• Use data to create, refine and evolve strategic plans, ensuring decisions are grounded in performance trends and internal goals

Requirements:

• Bachelor's degree in Business, Marketing, E‑Commerce, IT, or a related field
• 3 - 5 years of experience in e‑commerce management or digital marketing, with direct responsibility for online revenue growth
• Understanding of the U.S. animal health distribution network and dynamics between traditional distributors and e‑commerce channels
• Strong knowledge of animal health online sales platforms and digital selling strategies
• Expertise in SEO, SEM, digital advertising and social media marketing
• Proficiency with web analytics and e‑commerce tracking tools (e.g., Google Analytics)
• Strong analytical skills including experience with CRM platforms and Microsoft Excel
• Excellent communication and organizational skills with the ability to manage multiple initiatives simultaneously
• A data‑driven mindset with the ability to translate insights into actionable recommendations