Partner with Product to understand and operationalize industry intelligence, buyer personas, and product positioning.
Collaborate with Sales and BDRs to validate insights through real-world account engagement and feedback.
Act as the marketing connector between Product insight and Sales execution.
Define and maintain targeting strategies across priority industries, segments, and accounts.
Partner with Sales to identify, tier, and prioritize target accounts aligned to Certus’s ICP.
Identify audience engagement opportunities that combine inbound, outbound support, and account-based motions leveraging SEM, email, social, tradeshows, partnerships, and print publication.
Translate industry insights into targeted campaigns, value propositions, and engagement programs.
Orchestrate 1:many, 1:few, and 1:1 account-based initiatives in partnership with Sales and Business Development.
Work with content writers and web designers to activate industry and product positioning through pages, campaigns, and sales enablement assets.
Ensure inbound capture, outbound support, and account-based efforts work as a cohesive revenue motion.
Define and monitor success metrics tied to pipeline creation, opportunity quality, and revenue outcomes.
Analyze performance by industry, segment, and account tier to refine targeting and engagement strategies.
Provide clear insights and recommendations to marketing, product, and revenue leadership.

7+ years of experience in multi-channel B2B marketing, ABM, and hands-on-marketing execution.
Experience partnering closely with Product and Sales in complex buying environments.
Strong understanding of account-based and inbound marketing motions.
Proven ability to influence without authority and operate across functions.
Analytical mindset with the ability to connect targeting and messaging to pipeline and revenue outcomes.
Excellent communication and stakeholder management skills.

Senior B2B Product Marketing Manager

Key skills