Integrated Marketing Manager - SaaS/ISVs

NMI is a company that empowers partners with innovative payment solutions, and they are seeking an experienced Integrated Marketing Manager to lead integrated marketing campaigns for their payment acceptance platform. This role involves collaborating with cross-functional teams to drive awareness and adoption among ISVs and SaaS companies, while supporting a product-led growth strategy.

Responsibilities:

• Lead the planning and development and execution of integrated, multi-channel marketing campaigns targeting ISVs, SaaS companies and developer audiences
• Collaborate cross-functionally with product marketing, corporate marketing, demand generation, channel and sales teams to ensure campaign alignment across awareness/reputation, demand generation, developer enablement and partner engagement
• Partner with internal teams and external agencies to create and deliver high-impact campaigns using digital, content and developer-focused channels to support both short-term and long-term pipeline and revenue goals. Includes paid media, social, search, events, email and community platforms like GitHub, Reddit and Stack Overflow
• Align marketing programs with in-product moments, lifecycle stages and usage signals across both self-serve and sales-assisted motions. Ensure campaigns drive not just leads, but meaningful product engagement such as sign-ups, API usage, integrations started and time-to-value milestones
• Deeply understand ISV buyer personas across both commercial and technical roles, including founders, product leaders, developers and revenue stakeholders. Understand their motivations, evaluation criteria, business objectives and technical pain points, ensuring messaging, content and campaign activities address the needs of each audience across the full journey
• Evangelize NMI’s embedded payments solutions and developer tools in the ISV market through thought leadership and community engagement
• Partner with product marketing and content teams to develop high-impact thought leadership, product-led and technical content including documentation, case studies, webinars, videos, podcasts, and campaign assets tailored to commercial and developer audiences
• Work closely with product and product marketing to develop compelling messaging that articulates the value of embedding payments differentiates NMI’s APIs, SDKs, and developer tools for both technical and commercial stakeholders
• Collaborate with the product and web teams to ensure the developer portal, documentation and web experiences support self-serve discovery, onboarding and integration as part of a product-led growth journey
• Support sales and channel enablement by equipping teams with clear, credible narratives and messaging that align technical value with commercial outcomes for software companies
• Ensure website and digital assets including blogs, whitepapers, case studies, webinars, podcasts, and landing pages support the full developer and buyer journey, from discovery and evaluation through implementation, expansion and advocacy. Monitor performance metrics to identify opportunities to increase engagement and top-of-funnel impact
• Drive thought leadership and inbound visibility with a strong focus on developer audiences by partnering with content and demand teams to deliver high-value technical and educational content. This includes contributing to content syndication programs, developing byline articles with internal subject matter experts and creating content for active participation in developer communities
• Optimize technical content, documentation, and owned media for SEO to improve discoverability, organic traffic, and qualified lead capture across both technical and commercial audiences
• Ensure brand consistency, tone of voice and messaging across all content and campaign activities
• Grow NMI’s presence and credibility across ISV, SaaS, developer and commercial buyer communities through strategic partnerships, sponsorships, media relations, and targeted content programs
• Manage visibility and capture reviews across platforms such as G2, Capterra, SourceForge and relevant developer review sites to support awareness, validation, and confidence throughout the buyer journey for both technical and business audiences
• Collaborate with PR and content teams to generate ISV-focused customer stories, testimonials and earned media that elevate brand authority and highlight innovation
• Drive competitive differentiation in the embedded payments market by ensuring NMI’s platform is clearly understood by third party influencers, including industry analysts, peer review platforms and developer communities
• Track and report on analyst coverage, peer reviews and third-party influence on awareness, credibility, and pipeline acceleration, using insights to refine messaging, value propositions and audience personas
• Partner with the demand generation team to design and optimize the ISV demand strategy, including account-based targeting, lead scoring, and conversion tracking as well as follow-up processes aligned to pipeline KPIs
• Work with demand generation and product teams to connect product engagement signals (e.g. sign-ups, usage, integrations) with lead scoring, lifecycle stages, and pipeline progression
• Set joint goals to drive qualified pipeline and accelerate opportunities through data-driven marketing execution
• Collaborate with channel marketing to develop and execute targeted campaigns that drive partner engagement, elevate brand visibility, and generate pipeline from existing partners
• Partner with demand generation team and external agencies to execute and optimize paid media investments across SEM, display, social, content syndication, programmatic, re-targeting and other inbound/outbound tactics, to reach developer and commercial buyer audiences in ISV and SaaS companies
• Apply marketing automation and digital best practices, including SEM, SEO, email marketing, nurture flows and AI-driven initiatives to improve campaign performance, scalability and efficiency across product-led and sales-led motions
• Work closely with operations and web teams to analyze performance, run experiments and test strategies that improve engagement, awareness, product adoption and pipeline contribution
• Track and measure success through KPIs and dashboards, continuously optimizing campaign performance, audience targeting, channel mix and conversion outcomes
• Independently execute and manage campaign activities end-to-end - from planning through execution, reporting and optimization, ensuring all initiatives remain on track, on budget and on brand
• Maintain campaign calendars, ensuring alignment with product launches, events, and corporate priorities
• Provide visibility and alignment across stakeholders and marketing functions

Requirements:

• 7+ years of B2B marketing experience, ideally in SaaS, fintech, payments, or enterprise technology, with experience supporting both product-led and sales-led go-to-market motions
• A marketing or related business degree or equivalent
• Prior experience marketing to software, ISV or SaaS ecosystems, including sales-assisted buying journeys involving multiple stakeholders and longer deal cycles
• Strong understanding of developer personas, community engagement, and content strategies that resonate with technical buyers, alongside traditional B2B campaign planning, pipeline development, and revenue-focused marketing
• Experience supporting or operating within a product-led growth (PLG) or hybrid PLG / sales-led model, including familiarity with self-serve onboarding, developer activation, product usage metrics and how product signals feed into sales qualification and pipeline progression
• Hands-on experience activating campaigns across developer-heavy channels: GitHub, Stack Overflow, Dev.to, Hacker News, Reddit, Discord/Slack communities, Product Hunt and technical conferences/meetups
• Proven experience working closely with sales and demand generation teams on lead management, account targeting, sales enablement and pipeline acceleration
• Experience collaborating with and managing agency partners
• A well-developed digital skill set which includes understanding marketing automation (Salesforce, Hubspot, Pardot, ZoomInfo), SEM, SEO, PPC, display, programmatic, etc, as well as analytics (GA4)
• Exceptional project management, communication and stakeholder alignment skills
• Comfortable creating and enforcing deadlines
• Excellent attention to detail
• Creativity, imagination and initiative
• Drive, competence, flexibility and a willingness to learn