MarTech Program Manager – Publisher & Data Partnerships

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. They are seeking a Marketing Program Manager with extensive experience in campaign operations, partner management, and cross-functional coordination within marketing technology or data-driven marketing environments.

Responsibilities:

• Collect campaign requirements, including objectives, timelines, budgets, and agency contacts
• Lead pre-launch meetings involving 2-5 stakeholders per campaign
• Collaborate with data science to investigate targeting models and coordinate backtesting
• Maintain the campaign recruitment tracker and monitor progress
• Proactively escalate risks and issues to leadership
• Extract and compile data for leadership updates, reports, and cross-team requests
• Provide support for broader MarTech initiatives and specialized projects as necessary
• Onboard new publishers to the clean room program, leading kickoff meetings, defining use cases, and establishing goal alignment
• Draft and negotiate Data Sharing Agreements (DSAs) with publisher partners
• Coordinate data setup and integration among internal teams, LiveRamp, and publishers
• Configure campaign-level tracking in collaboration with agency partners
• Develop and maintain audience mapping documentation
• Keep contracts and legal teams apprised of priorities, vendor timelines, and DSA status
• Facilitate approvals through legal, privacy, and compliance teams to achieve milestones
• Educate cross-functional partners on the responsible utilization of marketing data
• Collaborate with data engineering, data science, and agencies to construct and deliver audiences

Requirements:

• 10 + years of experience in campaign operations, partner management, and cross-functional coordination within marketing technology or data-driven marketing environments
• Proven ability to collect requirements, lead pre-launch meetings, track progress, and escalate risks/issues
• Experience managing multiple stakeholders and timelines
• Skilled in onboarding partners, leading kickoff meetings, and negotiating Data Sharing Agreements (DSAs)
• Ability to coordinate with legal, privacy, and compliance teams
• Experience working with data science and engineering teams to investigate targeting models, backtesting, and audience delivery