Product Marketing Manager

Bonterra is a company focused on increasing the giving rate in the social good sector. They are seeking a Product Marketing Manager to develop product messaging and go-to-market strategies, particularly leveraging generative AI capabilities.

Responsibilities:

• Support the development and refinement of clear, value-driven product messaging that differentiates Bonterra in the social good market
• Contribute to product narratives, messaging frameworks, and launch materials that make complex capabilities accessible and compelling
• Partner with Sales and Marketing to ensure messaging is consistent, usable, and aligned with customer needs
• Assist in building and maintaining buyer personas through customer interviews, surveys, and internal research
• Analyze customer feedback, win/loss insights, and market trends to inform messaging and go-to-market decisions
• Help validate positioning by testing messaging with customers and internal stakeholders
• Partner with senior team members to support packaging and pricing initiatives, including research and analysis
• Assist with survey design (e.g., willingness-to-pay, feature value testing) and synthesis of findings
• Help document and communicate packaging and pricing changes to internal teams

Requirements:

• 2–4 years of experience in product marketing, product management, growth marketing, or a related SaaS role
• Hands-on experience conducting market research, surveys, and interviews (both qualitative and quantitative)
• Experience analyzing, testing, and refining complex pricing models
• An AI-native marketer – Generative AI tools are second nature to you
• A storyteller and strategist – You can distill complex innovation into clear, differentiated, value-based messaging
• An analytical thinker – You're fluent in market research, pricing strategy, survey design, and data-driven insights
• A simplifier – You thrive on making complexity accessible and compelling
• A visionary – You see the distinct, future-oriented value of a product and champion it with courage
• Experience in or passion for the social good sector is a plus
• Experience in AI products in B2B Saas is a plus