Collaborate closely with executive leadership, product management, sales, and cross-functional marketing teams to define strategic goals, translate them into actionable marketing plans, and measure success.
Develop enablement content, sales narratives, and marketing assets that build the confidence of Sales, Marketing, and Customer Success teams to speak consistently to the value proposition of new solutions.
Translate key research workflows and jobs-to-be-done into prioritized use cases and solution narratives.
Serve as the expert on industry trends, emerging technologies, and competitive developments to maintain a strategic advantage in the academic and research markets.
Influence product roadmaps with evidence from customer research, usage data, and deal feedback.
Own the messaging house and proof points for LeapSpace, creating differentiated value propositions for researchers, librarians, and academic leaders.
Inform packaging and pricing constructs aligned to customer needs and buying practices.
Shape the market model and segmentation for academic research solutions; define ICPs and personas (e.g., PIs, lab managers, research IT, librarians, procurement).
Contribute to LeapSpace’s circular growth model, driving customer conversion from ScienceDirect and Scopus, expanding within the institutional base, and accelerating end-user adoption at scale.
Establish and maintain feedback loops between Sales, Product, and Marketing, including structured input from deal reviews, win/loss analysis, and customer insights.
Requirements
8+ years of progressive experience in B2B product marketing, ideally in SaaS, research technology, information services, or academic markets.
Exceptional positioning and storytelling skills, with proven ability to translate technical/scientific concepts into clear outcomes for academic stakeholders.
Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results.
Strong understanding of marketing and sales alignment in complex B2B environments; familiarity with Challenger Sales methodology is a plus.
Strong strategic thinking, leadership, and decision-making skills.
Excellent verbal and written communications, negotiation, and stakeholder management abilities.
Demonstrated success leading cross functional GTM in a highly matrixed environment (influencing Product, Sales, Customer Success, Marketing, and partners without direct authority).
Proficient with market segmentation, pricing/packaging, launch planning, and pipeline analytics.
Have an analytical mindset with experience using metrics to inform strategy and optimize performance.
Have excellent project management, communication, and stakeholder engagement skills.
Comfort operating in post-launch, high-growth, or transformation environments, energized by building structure and process alongside execution.
Have a Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.