Demand Generation Marketing Manager

Sensiba is a purpose-driven organization committed to making a meaningful impact for clients and communities. The Demand Generation Marketing Manager will plan, execute, and optimize multi-channel marketing programs to drive awareness and engagement, while collaborating with various teams to align marketing efforts with strategic revenue goals.

Responsibilities:

• Plan and execute demand generation programs that support both self-serve engagement and sales-supported growth models
• Align demand strategies with firm growth priorities, service offerings, and revenue goals
• Balance scalable programs with targeted, ICP-driven initiatives
• Collaborate with Marketing, Sales, and Practice Leaders to define and refine Ideal Customer Profiles by industry, company size, and service needs
• Build and manage segmented audiences aligned to ICPs, buyer roles, and lifecycle stages
• Ensure demand programs emphasize relevance, quality, and long-term value creation
• Plan and execute integrated campaigns across email, content promotion, webinars, digital advertising, and other channels
• Develop and maintain nurture programs designed for long, trust-based buying cycles common in professional services
• Coordinate messaging, timing, and channel mix to deliver a consistent and effective experience
• Serve as a connective partner across Marketing, Sales, Business Development, and Practice Leaders to align demand generation efforts with firm strategy and revenue goals
• Collaborate on ICP definition, target account focus, and growth priorities to ensure demand programs reflect business needs
• Support the full revenue lifecycle from early engagement through opportunity creation, progression, and expansion
• Establish shared processes and feedback loops for lead quality, engagement signals, and sales readiness
• Provide visibility into prospect and account engagement to inform coordinated outreach
• Incorporate ongoing business feedback to refine targeting, messaging, and campaign effectiveness
• Partner with content and practice teams to activate thought leadership, service-specific content, and educational resources
• Ensure content is aligned to ICP needs, buyer stages, and service priorities
• Own and run the digital advertising strategy across paid search, paid social, and other digital channels
• Plan, execute, test, and optimize advertising programs, including audience targeting, messaging, budget allocation, and performance analysis
• Ensure digital advertising supports both PLG and SLG motions and aligns with ICP priorities
• Use and support marketing and sales technology platforms to execute, scale, and optimize demand generation programs
• Work within marketing automation and CRM systems such as HubSpot and Salesforce to manage campaigns, lead lifecycle, and reporting
• Leverage sales engagement and outbound tools such as Outreach to support coordinated sales and marketing motions
• Utilize data enrichment, targeting, and workflow tools such as Clay to support ICP targeting and account-level initiatives
• Collaborate closely with Marketing Operations and Analytics to ensure platforms are integrated, data is accurate, and performance measurement supports decision-making
• Apply modern and AI-enabled tools to improve efficiency, personalization, testing, and scalability across demand programs
• Quality, engagement, and conversion of ICP-aligned leads and accounts
• Pipeline influenced or generated by demand programs
• Performance, efficiency, and scalability of digital advertising programs
• Effective use of automation and AI-enabled tools to reduce manual effort and improve outcomes
• Clear, actionable insights delivered in partnership with Marketing Operations and Analytics
• Strong alignment and adoption of demand programs across sales, business development, and practice teams

Requirements:

• Bachelor's degree or equivalent experience
• 3-5 years of experience in demand generation, digital marketing, or a related field
• Experience supporting B2B or professional services organizations
• Familiarity with product-led and sales-led growth approaches
• Hands-on experience with marketing automation platforms, CRM systems, and digital advertising tools
• Strong understanding of ICP targeting, audience segmentation, and account-based marketing approaches
• Analytical mindset with the ability to interpret performance data and translate insights into action
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Strong analytical, organizational, written and verbal communication skills
• Collaborative and cross-functional partnership skills
• Comfort leveraging AI-enabled and modern marketing tools to drive efficiency and impact