Director of Product Marketing

Netcraft is the global leader in cybercrime detection and disruption, trusted by major companies and governments. They are seeking an experienced Director of Product Marketing to shape and lead their go-to-market strategy in the cybersecurity landscape, focusing on product positioning, sales enablement, and market intelligence.

Responsibilities:

• Define and refine product positioning and messaging that resonates with customers, prospects, analysts, and partners
• Lead the development of go-to-market strategies for new product launches, communicating the product roadmap, and new feature releases
• Partner with Product Management to translate technical capabilities into clear customer benefits and market value
• Build impactful sales enablement programs, including playbooks, in-depth market intelligence, and training materials
• Collaborate with Demand Generation and Field Marketing to create targeted campaigns that drive awareness and pipeline
• Partner with Brand Marketing to grow the Netcraft footprint globally with key audiences and ICPs
• Create and own Channel Marketing programs, and a structure to drive growth with new and existing partners
• Support analyst relations and help shape Netcraft’s voice in the broader cybersecurity ecosystem
• Use data and develop commercial insights to align Netcraft products and solutions with emerging threats, client challenges, and business objectives of prospects and customers
• Own Netcraft’s ‘voice of the customer’ programs, including the Client Advisory Board, development of client case studies, product insights, and client reviews programs

Requirements:

• 8+ years of experience in product marketing within cybersecurity, SaaS, or enterprise technology
• A proven ability to build and lead strategic go-to-market teams and initiatives that drive a measurable impact
• Strong understanding of cybersecurity trends, buyer personas, and competitive dynamics
• Excellent communication skills with the ability to craft compelling value propositions for both technical and business audiences
• Experience working cross-functionally with Product, Sales, and Marketing teams to deliver results
• Skilled at presenting to and influencing senior stakeholders internally and externally
• Strong analytical mindset, with the ability to use data to inform decisions and measure success