Senior Marketing Analyst – Consumer Promotions Strategy

KellyOCG is a data-driven consumer marketing team seeking a Senior Marketing Analyst specializing in promotional strategy. The role involves developing, executing, and optimizing consumer campaigns powered by advanced analytics to drive measurable business impact.

Responsibilities:

• Identify consumer segment and lifecycle trends, proposing targeted interventions for acquisition and retention
• Develop strategic, analysis-driven pricing and promotional plans using complex data sets and cohort analytics
• Execute integrated promotional campaigns across multiple geographies, reporting results and suggesting improvements based on robust data analysis and tests
• Analyze campaign outcomes, pinpoint drivers of performance, and iterate test structures to maximize consumer value
• Collaborate with Lifecycle Marketing, Campaign Operations, and Strategy teams to apply a promotions playbook across the US marketplace
• Partner with BI and Engineering to build ETLs and ensure data events are integrated into CRM workflows
• Build forecasting models for marketing campaigns and translate data insights into actionable strategies for partners
• Establish strong working relationships across Retention, Product, Tech, Operations, Analytics, and Strategy teams

Requirements:

• Bachelor's degree or equivalent experience
• 3+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics
• Advanced analytical skills (including SQL and Excel); able to model campaign outcomes and forecast performance
• Experience with large data sets, deriving actionable business insights, and executing strategies
• Strong stakeholder and interpersonal management skills
• Familiarity with CRM technologies, ESPs, segmentation tools, and complex data structures