Content Marketing Manager

TrustArc is a leader in data privacy, seeking a strategic and hands-on Content Marketing Manager to drive content that builds awareness and supports demand generation. This role involves creating compelling content for various audiences, managing a content strategy aligned with revenue goals, and collaborating with internal stakeholders to optimize engagement and lead conversion.

Responsibilities:

• Lead the development and execution of a content strategy aligned to revenue goals and priority ICPs
• Own and manage the cross-channel editorial calendar to ensure consistency and impact, while aligning major content initiatives to product launches, regulatory developments, and key market moments
• Partner with internal stakeholders and external resources to create high-performing demand assets, including blogs, eBooks, guides, and landing pages
• Ensure all content is optimized for both paid distribution and organic discovery to maximize reach, engagement, and lead conversion
• Elevate TrustArc executives as credible industry voices by developing strong POV content focused on privacy, AI governance, and regulatory change
• Build a consistent thought leadership presence that supports brand authority and drives strategic conversations in the market
• Own the SEO-driven content roadmap and continuously optimize website content for both search visibility and conversion performance
• Track engagement and pipeline impact, using performance insights to refine strategy and improve ROI
• Work closely with Product Marketing to ensure alignment on messaging and positioning, and manage external writers or agencies as needed to scale content production effectively

Requirements:

• 5+ years of B2B SaaS content marketing experience
• Strong writing and editing skills
• Proven ability to tie content to pipeline results
• Extensive experience with Google Analytics and analytics tools
• Ability to interpret website and blog statistics and identify areas for optimization
• Familiarity with Marketo and Salesforce
• Ability to translate complex topics into clear, compelling content