Senior Marketing Manager, Strategic Content

Role Overview

• Own AI and stablecoin category narrative — frameworks, flagship content programs, and executive POV that shape how the market understands these spaces
• Translate Trovata's Agentic AI positioning into compelling market-facing content that reinforces our differentiation from legacy TMS platforms and supports deal velocity
• Own Trovata's company LinkedIn and build a deliberate executive personal branding program — developing content that establishes the CEO and CTO as recognizable authorities in AI and stablecoin
• Support executive speaking submissions, session abstracts, and presentation narratives for key conferences
• Develop and manage a content calendar aligned to pipeline goals, product moments, and category-building milestones
• Own the blog, long-form guides, white papers, case studies, webinar content tracks, podcast briefs, and speaking session narratives
• Manage SEO strategy and keyword roadmap; analyze and report on content performance across organic and direct channels
• Manage external writers and content contractors to maintain quality and brand standards
• Own and build Trovata's executive community programs — including invite-only peer forums and roundtables for corporate finance leaders — from logistics through content development
• Support webinar production and develop sales enablement materials aligned to AI and stablecoin narratives
• Proactively identify and evaluate new events, forums, and industry gatherings where Trovata can build visibility around AI and stablecoin — bringing recommendations to the team on where we should have a presence

Requirements

• 5+ years in content marketing, with demonstrated experience in B2B SaaS, fintech, or emerging technology categories
• Proven experience building thought leadership in emerging or technical categories — you know how to make complex ideas both credible and compelling
• Background at an AI, stablecoin, blockchain, or fintech company is strongly preferred; you should be able to engage fluently with these topics from day one
• Agency experience or a track record as an early marketing hire at a fast-moving startup is a strong plus — we're looking for someone who has built muscle for rapid context-switching, self-direction, and executing without a lot of infrastructure around them
• Fluency with AI tools (ChatGPT, Claude, or similar) to accelerate content production, research, and workflow
• Experience developing executive thought leadership content — ghostwriting, LinkedIn strategy, and spokesperson preparation
• Proven ability to operate at both the strategic and executional level, owning a content calendar end-to-end without losing momentum on either
• Strong track record of growing organic web traffic and content-influenced pipeline
• Experience developing executive thought leadership content — ghostwriting, LinkedIn strategy, and spokesperson preparation
• Exceptional writer with the range to move between a technical white paper and a punchy LinkedIn post
• Experience managing contractors and editorial workflows
• Familiarity with HubSpot, Salesforce, Google Analytics, Google Search Console, and SEO platforms (Ahrefs preferred)
• Experience with project management tools; Monday.com preferred
• Strong understanding of corporate finance, treasury, or payments concepts is a significant plus.

Tech Stack

• Switching

Benefits

• Remote-first/flexible work environment
• Flexible PTO
• Paid Parental Leave
• Health, Dental & Vision Insurance with premiums covered by Trovata (99% for Employees and 75% for Dependents)
• Flexible Spending Accounts (Health & Dependent Care)
• Life and Long-Term Disability Insurance paid for by Trovata
• 401k Plan
• Equity
• Home Office Setup upon hire, including Macbook, Monitors, Adjustable Desk, Ergonomic chair, adaptors, and accessories
• Phone & Internet Stipend